Popular VK groups for men. The largest publics on VK. How it works

It's no secret that the majority of users in our country have accounts on social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages (publics) make very good money from advertising.

TOP 10 largest public pages on VKontakte

The largest public pages on VKontakte as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed public pages (humor), as well as communities dedicated to cinema and music.

The largest public page on VKontakte is New Music 2018. It has over 16 million subscribers.

Review of popular public pages on VKontakte

“Laugh until you cry”

In all ages there will be humor hot topic. In the “Laugh Until You Tears” community you will always find various demotivators, jokes and anecdotes. There are no monotonous stories “stolen” from other sites. For better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.

“Culinary masterpieces”

The most popular culinary public on VKontakte has 6.7 million subscribers. These are mainly, of course, women who are interested in cooking and are looking for interesting and tasty recipes with photos and videos.

In this community you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question is “what should I cook?” removed!

Did you know?

An educational public page, a collection of facts and interesting life stories. After your first visit, you will be able to find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its founding.

Nice line

This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally filled with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

Psychology of relationships

Group on gender relations - in simple words about perhaps the most pressing topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get advice from a psychologist. Among the 6.3 million participants, there is no significant imbalance between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch the video on the topic:

How much do VKontakte publics earn?

Having a multi-million audience on VKontakte is not only pleasant, but also profitable, because all communities make money from advertising.

Let's take the popular community - Laugh until you cry, which has more than 11 million subscribers.

You can also see community statistics there.

Regular subscribers do not have the right to write new posts on the wall of this community; only the administrator can do this. This rule is used to ensure that high-quality and fresh jokes do not get lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his “arsenal”.

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for schoolchildren,” i.e. for young people under 18 years of age who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors

How to choose a VKontakte public page for advertising

• age and gender of public visitors (are subscribers your target audience);
• number of unique visitors per day;
• subscriber activity (number of views, likes and reposts).

A large number of subscribers can be gained, so you can’t rely only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This figure should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, perhaps the subscribers are “inflated”.

As a rule, large public sites themselves publish their statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh Until You Cry” group, statistics can be seen next to the prices.

The first graph shows the total audience reach

The second graph shows feedback (likes, comments)

The third is the gender and age of the audience

Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

How to view group statistics

If a group doesn't publish statistics, you can check them yourself.

Firstly, there is a service socialboard.ru/stat, where you can view statistics of popular communities.

Secondly, to see the statistics, just type https://vk.com/stats?act=reach&gid=12345678 into the search bar, where 12345678 is the community id. If a group is interested in advertising, then administrators, as a rule, do not close this data.

All of the groups listed are the product of the hard and successful work of their creators. If you understand your needs target audience, persistently pursue your goal and have iron patience, then you too will be able to achieve such results.

If you are interested in VKontakte publics from the position of an advertiser, carefully study all the community indicators and do not be fooled only by the number of subscribers, because this figure can be inflated. In addition, do not forget that in addition to advertising in groups, there is also targeted advertising on the VKontakte social network.

Earn money 💵 on the Internet on simple tasks on social networks VKTARGET

Social networks are gradually conquering more and more of our time. Their content is updated every minute with new photos, videos and text files. And we are in a hurry to get acquainted with the updated information as soon as possible.
The most convenient way for this is to join interesting thematic groups. There are about 38 million of them on VKontakte alone, and this number is growing steadily every day.

1 . on this moment is "Did you know?". The number of participants is about 4 million. This is an open community that anyone can join. There really is a lot of information here (more than 50 thousand entries, after all). By visiting the page of this group you can enjoy viewing the most beautiful photos from all over the world and get acquainted with interesting thoughts famous people, and just learn something new. This is such an educational group.

2 . In second place is the group “Positive World”. There are fewer subscribers here - just over 3 million. Well, mind you, this is a very impressive figure. We go into the community and really plunge into a world of positivity. There are even more entries on the page here than in the previous group - about 55 thousand. And they are all funny and humorous. There are funny demotivators, funny pictures, and even excerpts from messages. By joining this group, you can be stuck here for more than one hour. In general, humor lovers - Welcome! This is actually the most popular group on VKontakte.

3 . Next in line is the Official group of the game “Shadow Fighting”. Surprisingly, there are only 120 thousand fewer subscribers here than in the previous group. There are not many entries, about 420. News related to the game is reviewed here. If you are a fan of Shadowboxing, this is the place for you!

4 . In fourth place - " Online cinema" There are less than 200 thousand 3 million participants in this community. Let's go in. The very first inscription on the page reads: “There are more than 50,000 TV series and films in the group.” For every taste. We were also pleasantly surprised by the thematic selections. For example, it is proposed to post on your wall (so as not to lose) a list of videos on the theme of New Year and Christmas. And after watching a film, you can express your opinion on this matter by leaving a comment. All in all, a paradise for film lovers.

5 . Fifth place is rightfully occupied by the “Healthy Body” community. We are for a healthy lifestyle". There are almost as many subscribers here as in the Online Cinema. The group page starts with useful tips in terms of health, personality and life. Next, you can get acquainted with very interesting information regarding exercise, proper nutrition, and even a morning running schedule. All adherents of a healthy lifestyle will find a lot of necessary and useful information here.

100500 . The thousand-five-hundredth place from the end is deservedly occupied by ours, where news of taxation, legislation, economics, computers and much more interesting things are published. You are welcome to the light. Subscribe to news at the top right.

If you decide to spend your time watching something interesting, you will definitely choose a group for yourself

The most popular group on VKontakte

VKontakte more 54 million groups And public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the VKontakte traffic.

• 3361 groups and public pages with open statistics.
• 862 603 881 — people who joined them, including millions of bots =)
• Coverage per day - 124 613 285 of people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw at least any news from these groups 2.5 times a day.
• 25 887 467 — unique users in these groups (daily). More than half of social network enters these groups.

The most interesting things are yet to come. Often companies buy advertising in one group or another. The most popular for advertisers are millionaire groups. In my statistics they are 189 .

But everywhere and always there are pitfalls. An inexperienced advertiser can quickly buy a post in a million dollars, with the hope of reaching a huge number of people. Bought it and is watching. Almost no reaction.

Many VKontakte groups are “cared for” at best by half, at worst by 99%.

Let's look at some “interesting” VKontakte millionaire groups:

Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
Ogonyok
Secrets of success of great people

Took five groups in total 6,300,000 participants. Daily coverage 284 396 , and only unique users 16 299 per day.

Now let's take one group:

Gambling addiction - 560,000 members, 294,000 coverage And 164,000 unique users per day.

Do you see the difference?

I'll show you an interesting graph:

The higher, the worse.

Of the 100 millionaire groups, only 5 have the best effectiveness in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK tears everyone up. This group receives 1,000,000 likes on posts per day, about 120,000 reposts, and 80,000 comments. Closer to her is only the group " Institute of Noble Maidens“, also with 1 like, but there are significantly fewer reposts and comments.

And here is another graph, the ratio of unique visitors to the number of participants in TOP VKontakte groups.

The higher the orange bar, the worse it is.

This proves the saying - "Don't believe your eyes." Don't pay attention to the number of participants in groups.

In groups with millions of people - 2,7% is the average ratio of unique users to the number of participants.

For example, if you have a group of 1,000,000 participants, no less than 27,000 people should visit you per day,

The average for VKontakte is: 3,5%

For my 500 selected groups, this figure is - 10,34%

And in my TOP100 groups - 18,43%

Ratio of participants to coverage in groups with millions of people:

This is where the coverage goes down - a bad millionaire. All this data is from the statistics table.

You know what’s most interesting is that it’s not always a metric “ coverage» a decisive factor in choosing a group for advertising.

Let's take 100 groups.

Total subscriber reach - 380 000 person per day

Unique users - 780 000 person per day.

How so?! It's simple, you looked at the statistics of groups with erotic content. People directly enter the URL of the group, do not join or like it, but watch it in a cute and playful way.

Because of these cunning tricks, different metrics and different influences on conversion, I created my own small group effectiveness rating.

I won’t talk about formulas, they are elementary. I present to your attention my little work in open access for all. Maybe it will help someone find it necessary groups at an ideal price/quality ratio. I won’t reveal all the secrets of the tables, I hope you can figure out how to use it yourself.

And, if it is useful to you, “pour in” as much as you see fit:

• Ya.Money - 41001631150653
• WMZ - Z236183456552
• WMR - R694147193667
• WMU - U322866130020

Yes, and regular ones thanks, likes and retweets They will suit me too.

Download -

Thank you for your attention, I was with you, lazy Staurus.

The popular and well-known VKontakte community is good way earn money. The most popular groups on VK have long been not just entertainment, but a stable, well-established business. To achieve great heights you need to work long and systematically, and free ways Use only at the start with extreme caution. What is the secret of such groups and who needs it?

TOP 5 most famous communities of 2018

A selection of the most visited million-plus communities on the social network VKontakte is current in September 2018. Data from the statistical page //vktoppost.ru/.

Criteria for the popularity of a VK group

The most obvious sign of why a group made it to the TOP is the number of its subscribers. But sometimes, when searching for the desired community, you can observe an interesting situation: the system gives several options and the largest group is not in first place. There are several reasons for this:

1. Small amount of spam (advertising).
2. Optimization. Content oversaturated keywords, also falls into the background, and competent texts bring the page to the first positions.
3. No “dead” subscribers. The system understands well which participants are active and which are needed simply for weight. Such accounts are deleted automatically, which reduces the chances of getting to the TOP.

From which we can conclude that only systematic work and a competent approach to business will give lasting results.

8 secrets of interesting groups on VK

The algorithm for selecting groups is quite complex, and the creators do not disclose it to the general public in order to avoid manipulation. For a group to become interesting to people, the following conditions must be met:

VK group rating

Groups get to the highest positions for a reason. Several factors are taken into account when sampling:

• number of subscribers;
• audience coverage by period;
• growth and activity of participants;

• frequency of publications;
• presence and date of the last ban;
• geo-location of visitors.

All these factors, with the right approach, can be used wisely.

Why is the popularity of the VK group needed?

A VK group at the very beginning can become an easy excuse to unwind. Smart entrepreneurs act for the future and monetize popularity.

VKontakte is a social media project. Like any media outlet, they make a lot of money from advertising. The formula is simple: popular numerous communities in one advertising post They charge a very tidy sum. Advertising can be hidden or explicit, and have any form: post, link. In the end, if you get tired of this whole thing, you can do like Pasha Durov. He sold his disgusting business and moved to the islands to live out a happy old age. Here are some entertaining pictures for you on VK!

Conclusion

It’s only at first glance that likes, pictures and other nonsense seem insignificant. With the right approach, a well-promoted public page can be turned into a profitable business. The main thing to remember is that nothing happens right away! Everything requires a systematic and careful approach.

On October 10, the social network VKontakte turned ten years old. One of the main gifts that VK has given to the Russian Internet over the years is, of course, public pages. They became sources of memes, learned about new music and fashion trends in public pages, watched TV series, and iconic ones grew from public pages and went offline. On the occasion of the anniversary of the social network, employees of The Village, friends of the editors and people who spend a lot of time in in social networks, talk about their favorite and simply the best public places in the world.

Ten public pages about music

Kirill Mazhai, journalist

« And others »

Journal "Seance"

The page of the best black and white film magazine in Russia should be in the subscriptions of every respectable cinephile.

A-One Films

A public page of our friends, thanks to whom we see the most anticipated films of the season in the Russian box office. They also give away a lot of prizes from film festivals.

Four public areas for ravers

Yulia Ruzmanova, news editor of The Village

« Technomarasm »

My favorite public for technosnobs. Here they make fun of visitors Ouline, Ninoy Kravitz And those who are looking for the difference between techno and rave. They also periodically go through sloppy articles and statements on the topic of raves (probably now they’ll go over me too).

« Technogallery »

Here they discuss the current raver stuff: Villalobos, Berghain, gabber and hairdryer in the paintings of Rene Magritte, Fabian Perez and other classics. Sometimes it turns out cool, although updates appear quite rarely.

« WE'RE GOING »

“MYIDEM” writes about interesting parties and exhibitions in the capital and advertises fashionable clothes. They do this quite straightforwardly, without the usual harsh or humorous tone that is present in almost all such public pages and Telegram channels. This is what I miss, but their selections of events for the weekend are really complete - I watch them, and feel free to skip the rest of the posts.

« Proud faces of Russian rave »

A sort of Lumpen agency at a rave without the right lighting and poses, and just a Castalian key for avatars and stupid comments.

The Seven Most Important Publications of the Era

Kirill Savinov, journalist, presenter of the column “Revision of VKontakte”
on the VOS website

During the existence of the “VKontakte Revision” on VOS, I reviewed so many public pages that I can’t even remember, and even now I still have about 600 subscribers. There is a feeling that now there are fewer interesting communities appearing. Two years ago there was a real peak. But the existing publics are actively developing. If we talk about valuable and beloved, here it is:

mom's spaghetti

There are thousands of communities on VK where they retell jokes from Reddit and Tumblr, and this is one of them. At Spaghetti, the admins have excellent taste and a sense of timing. And they don’t know limits, and in memes this is most important.

CLIQUE

The most fashionable public page about popular culture, TV series, superheroes, neon noir and other current things. The creators are also making their own videos, like a trailer and a teaser for the imaginary third season of True Detective. True, now “Click” has become too big, imposing and clumsy. Well, really, how many photos can you publish of actors from the series Shameless!

« SHE COLLAPSE »

I don’t want to offend anyone, but this community carries out an educational mission more powerful than all the Open Universities and Yeltsin Centers combined. Thanks to “Wrecked,” you can immerse yourself in the period of the late 80s - early 90s, learn something interesting about the war in Karabakh, the first Russian magazines about gay culture, unusual clips with the participation of Zhirinovsky, and so on ad infinitum. A real breath of freedom.

« Lev Tolstoy. Secret of success »

Quotes from the diaries of Lev Nikolaevich with beautiful collages. The most motivating read on the Internet. Tolstoy accuses himself of lack of talent, lust, greed, and inability to write a single line. He's just like us.

« Vykhinsky criticism of French thought »

I still don’t understand whether this is really a website project of the HSE Faculty of Philosophy or not. In any case, they make great jokes about philosophy.

« Trolleybus Simulator »

Web punk classic. The content matches the title.

« Makeup tips from David Bowie »

David Bowie gives advice on appearance and image. The advice is extremely gentle and kind, and most importantly - useful. After Bowie's death, you read this community with some special warmth.

Five public pages about the diversity of life

Nikolay Kononov, editor-in-chief of the publication "The Secret of the Firm", author of the book "The Durov Code"

« Russian intelligentsia »

I’m already the 25th person to write about the “Russian intelligentsia,” but what can I do? This is success when people look into public pages in search of themselves and are upset if they don’t find them.

« Fat dogs and love quotes »

« classmates are arguing »

You have to remember where you live.

« Coin »

I'm following my idol!

« Philological maiden »

Old love never rusts.

Ten public pages with memes and complex jokes

Roman Bordunov, SMM editor at Amediateka, founder of the community “