Setting up an account on Instagram. How to design a page on Instagram. To avoid mistakes, you should avoid writing your nickname

In this article I want to tell you how to properly design a profile header on Instagram for a business account. How many characters does it contain and how to write on different lines, as well as insert emoticons.

If you are engaged in any business, then the header (description) on Instagram should clearly describe in a few words what you do, what services you provide or what you sell.

After all, if you don’t have anything written, but there is, for example, only a link, then the person will not understand anything... Or if you write everything without emoticons or line breaks, then the visitor to your profile simply won’t catch his eye on the description and will switch straight to photo. And from the photos of many it is not clear what they do.

Also, let’s agree that you remove from the description all “Oleg’s Mom,” “Daughter’s Mom,” “Husband’s Wife,” and other similar nonsense, because being a mother and wife is not an achievement in life. This is a normal continuation of its kind.

Therefore, in our profile we will only indicate what speaks about us from a professional point of view.

How to write an account description

To add a description, click on “Edit Profile” and you will see the “About Me” field. This is the description of your profile.

You can fill out a description of a maximum of 150 characters, so you need to write only the most important thing and what will tell you fully.

I will show you a description of the profile of my wife Yanina Eremeeva. I believe that for a person who does business, this is an almost ideal profile header. So let's get started.

Name

This line is a search string and everything written in it is included in the search. As we can see from Yanina’s profile (she works at Armelle), if a person enters “Yanina Eremeeva” in the search, he will see her. And also, if a person enters “Armelle” in the search, he will also end up in Ioannina.

Description

From the description we clearly understand that Yanina is the leader of the Armelle company (by the way, now you can put hashtags in the description). We see that Yanina has an auto program from the Armelle company, a warehouse and that she loves to travel. This way she can find like-minded people on Instagram.

By the way, as you can see, above the photo she has buttons “Call, El. letter and how to get there." These buttons can be connected in a business account. Read how to do this and what benefits you will get.

The number of accounts on Instagram is growing, so users are becoming more and more selective about content. Hundreds of “faceless” photos flash in their feeds. At the same time, most of the pictures are in no way associated in the minds of subscribers with specific pages. By creating a consistent style for your posts, you will increase brand awareness and stay ahead of your competitors. Just a quick glance at your photos will be enough for the user to understand who the author is. Below are some brilliant tricks for creating a unified account style that will make you want to subscribe.

So, in today's realities, content should be:

• attention-grabbing;
• unusual;
• associated with your account.

That is, with your posts you gain the interest of users, and they begin to look for your publications in their news. As a result, coverage and activity increases, which in turn leads to improved brand visibility in the feed. Therefore, each picture should evoke associations with you. A consistent account management style is also important because it creates a positive first impression when visiting your page, and this greatly influences the conversion of visitors into subscribers.

No. 1 - Color design

Uses one or more of the same colors in all photographs. After a while, followers involuntarily begin to associate the repetition of shades in each photo with your page. It is advisable to use this technique from the very beginning of account management and maintain a single concept constantly. The colors you choose for all photos may appear in your logo. Thus, the connection between posts and the brand is strengthened.

This account is dominated by the color scheme of white, pale pink, brown and green, which can be seen partially or completely in all posts:

Blue, brown and black intertwine here:

Bright accents look unusual in black and white or pastel photographs.

No. 2 - Single object or character

Creating a single object or character that becomes a favorite of the general public works great for brand recall. A striking example illustrating how you can win universal love is the account @thetravelingmrfox. A funny plush fox against the backdrop of various world landmarks clearly evokes genuine sympathy.

The feline characters on the blog dedicated to the relationship between humans and predators seem no less attractive (note the number of likes and comments):

#3 – The same filter for all photos

If for some reason the first two methods do not suit you, select one filter for all publications. You can use one of the options offered by Instagram, or choose more professional processing. Filters also increase the visibility of your content, without necessarily taking them from a social network. Third-party mobile applications offer a much larger selection of options. If you want all your photos to be truly unique, contact a designer for help. An interesting effect can be achieved using artificially aged photographs.

No. 4 - Single photo format, unique idea

The trick is to use the same shape for all or most of the photos. To understand how the technique works, let's look at a couple of examples. So, selfie photos are popular today, which can be seen, for example, in the Gopro company account.

A very original and memorable idea was brought to life in the account @muradosmann. High-quality photos and videos with women from different parts of the world who lead a man by the hand to various sights of the world will not leave anyone indifferent.

No. 5 - Unity of text design

This approach applies to most businesses. You can give explanations on the photos, place quotes or titles that reveal the essence of the posts, put branded hashtags, and so on. Choose one font, use one text design all the time. Gradually, people will begin to associate it with your brand.

Conclusion

When you have already found your style, or come to a certain idea, it is important not to stop, but to move on. The most important things to develop your Instagram profile is, of course, the consistency of published content.

When we develop profiles our clients, we try to make as many posts as possible, at first it can be 1-3 posts a week, then 1 post daily , and then you can go to 1-3 posts per day. This is done to increase the reach of your posts. After all, as you know, in Instagram operates in the feed, so Not all of your posts are visible even to your own followers.

To achieve success Regularity is critical publications according to the content plan. But human nature is such that we cannot adhere to clear plans for a long time and soon begin to “hack”.

To avoid this, use automatic postingpublications. There are quite a lot now cloud services, which allow you to publish in advance. Such services do delayed posting to your Instagram no matter where you are now and what you are doing. They simply won't let you forget or miss a post.

Of all the variety of services, we can safely recommend the most reliable and simple serviceParasite:

Allows you to do not only delayed posting, but also analyze your account statistics. For example, to more accurately understand the activity of your audience and post content at the right time. You can try the service free for 7 days .

Also a huge plus, especially for those who accept applications and orders from clients via direct, there is remote control your inbox messages from Instagram.

Now, when working with Instagram publications, you can write posts for a week, or even an entire month, when the “muse” has found you, at one time, and then simply reap the fruits of your work and admire the content together with your subscribers.

The Instagram interface is radically different from the interfaces of other social networks. It automatically opens the profile in “layout” mode, without post texts - the user sees only visuals. Their combination with each other and the general appearance profiles are called the fashionable word layout.

It is important that it is harmonious and thoughtful. A beautiful visual will encourage users to subscribe even without a detailed view of the account, will improve the usability of the profile and reduce the CPA (cost per action), i.e., with the same budget, the number of subscriptions will increase.

What should be the layout on Instagram?

A good layout has two main criteria:

• compliance with the brand’s identity - corporate style;
• compliance with certain patterns that work for visual attractiveness and improved perception.

Let's look at each of these criteria in more detail.

Compliance of the profile with the corporate style of the brand

The corporate identity of any brand usually consists of the following elements:

But this does not mean that the Instagram profile should be identical to the website or, for example, POS materials (materials that help promote a brand or product at points of sale). You can modify it, add something new, but you should completely forget about it!

For example, if the site design looks like this:

An Instagram profile identity could be like this:

Compliance with certain patterns

Main rule: no one forbids you to come up with new profile design options, combine them with each other and apply them to any elements - arrange text, colors, certain templates or compositions of your posts according to these schemes.

So, what options are there for profile design?

1. Choosing a single color palette

If all the photos in your profile are completely different and there is no single concept, this option is ideal. The only thing you need to do is think about how the photos will fit together and look together. For example, you can design a profile in one color scheme.

However, if you have not just a travel blog, but a sales page, this will not be enough. It is important that the user has something to grab onto. To do this, use standard composition principles that are usually used in product photography.

Any correct composition contains:

• focus point- the item you want to focus on, for example your product;
• props- surrounding objects that create the plot and atmosphere and when correct location direct the gaze to the focal point;
• negative space- the background on which the gaze rests. On the one hand, it gives the picture “air”, makes the frame less overloaded, and on the other hand, it gives it a plot and atmosphere.

senior strategist ORM Ingate

These same compositional elements can be considered in relation to the profile as a whole. For example, use subject (perhaps even catalog) photos as focal points, lifestyle photos with your product as “props” and thematic/entertainment content as negative space.

The product can be depicted in any photo, but depending on how it is photographed and what role it plays in the frame, the image as a whole in relation to the profile will play one of the above roles: focal point, props, negative space.

You can also focus on the colors. For example, keep the focal points bright and the negative space neutral.

2. Placing content diagonally

This is one of the simplest and most commonly used types of layout. Place text and photos with similar content or composition diagonally, and you will be happy! :-)

3. Placing content in a checkerboard pattern

Everything is simple here too. However, the look is very attractive.

4. Placing content in thematic blocks

You can also add dividing stripes with the title of this block to thematic blocks. This option is perfect for those who use Instagram as a sales tool and rarely update their profile.

senior strategist ORM Ingate

Usually, in response to the proposal to post content in thematic blocks, we hear concerns that when you start posting dividing posts, they will irritate users. But they won't.

Thanks to the archiving feature, this point can be easily circumvented.

How to do it?

1. Post the posts of the dividing block and immediately archive them (perhaps someone will see them in the feed, but these will be only a few).

2. After some time (preferably from several days to a week), return these posts from the archive (they will appear on your profile, but will not appear in the user feed).

3. Then simply post content related to this block.

5. Placing content on lines

With this layout, you can tell your story to users. And they will be able to read it like a book, line by line, from left to right.

By the way, many large brands use this layout. For example, Bentley and Furla:

6. Placing content in vertical lines

Make a contrasting line from your posts and position it vertically in the center or to the side. It will “pull” users along with it, forcing them to dive deeper into your profile. You can also organize all your content along lines.

7. Gradient placement of content

With such a display, all photos should contain bright color accents, which will gradually and smoothly replace each other, flowing into one another. However, in this case there are two options:

1. You can post photos in colored stripes, following the order of colors in the rainbow.

2. Or post a photo in such a way that the ribbon shimmers in different colors like a precious crystal.

The main thing is that all transitions are smooth. For example, in one photo the dominant color is pink, and in the next you want the main color to be green. In this case, make sure that the photo with green also contains pink, but in a small concentration.

8. Posting content in the form of a puzzle

To do this, you need to make a whole picture, and then break it down into details. The option when you first create individual posts and then arrange them in a certain sequence is incorrect.

The main thing is that each detail looks like an independent image and carries a certain semantic load.

Let's look at examples.

Wrong:

It is worth saying that this option may also exist. But only if you are going to use the puzzle picture as a dividing block, for example, to distinguish between old and new clothing collections.

In any case, in order not to irritate users with photographs of some body parts and individual details, it is better to archive such posts immediately after posting and retrieve them from the archive a little later.

And finally: don’t be afraid to experiment and mix styles. In this case, the Dolce Gabbana brand is a great example.

Create your own unique layout that will attract attention and be remembered among other similar profiles :-) Remember, Instagram is a place where your company will be judged by its cover.

Photo kaboompics.com (cover)

Instagram profile design: why is it important

Information in the profile header:

1. Helps people find you in searches, which means it can bring you new subscribers.
2. The first thing a person sees when they land on your page. After reading, he decides whether to subscribe to your page or not.
3. Affects how many of your subscribers will eventually become your customers.

Be sure to take 10-20 minutes and format your profile correctly. But before that, update your Instagram application to latest version. This way you will be able to use all the innovations of the platform and not miss a single opportunity to promote your account.

How to choose a nickname on Instagram

In the settings, the field is called “Username”.

When wondering how to choose a nickname on Instagram, keep in mind the main thing - you should not complicate the life of a potential client. The nickname should be so simple that when a person hears it, he can easily find you in a social network search. If the nickname is complex, rewrite it and make it clear and memorable.

Examples of simple nicknames:

The account is the first in search results not only for the query “Galia Berdnikova”, but also for the query “businesswoman”

Profile description

In settings applications this field is called "About Me".

Maximum length is 150 characters.

When a person first visits your account, they decide whether they want to continue following you. You may be interested in your profile description.

Some tips

• Website, if available. Add a caption to the link with a call to click, for example new collection, discounted goods and so on.

• Hashtags and accounts. Recently, you can tag another account or hashtag in your profile description, and it will be clickable. You can tag your adjacent account, for example, a business account in a personal account or vice versa, and also add your main hashtags. After marking an account, you need to confirm the mark in another.

It is clear what the company does. There is an address, work schedule and contacts for communication, which is important in the case of offline business

Unusual font in profile description

A custom font in your profile header is a way to emphasize your most important text.

To create a description in an unusual font, you can use:

This is what fonts might look like on Instagram

"Eternal" stories

In a different way - pinned stories, Highlights.

Highlights - collections of “Stories” that are displayed under the profile description. Moreover, they are displayed only in mobile application, when viewing your account from a computer, you will not see them.

These are kind of albums for Stories that can be pinned to your account. Such an album can contain either one story or several at once.

To create such an album, when viewing your story, click the “highlight” button.

How can you use Highlights?

• Catalog of goods/services- you can create albums for a special product or service.
• Content Categories- especially relevant for bloggers or for those who promote a personal brand, constantly write and share their posts using hashtags for sections.

When there are a lot of sections, you need to inform subscribers about what sections you have, tell them what you write about in them. To do this, you can make albums with Stories. Hashtags in Stories are clickable, so it will be easy for the reader to go to the category page.

• Significant Events- events that you want to announce. Or important events that have already happened and to which you want to draw more attention.
• Promotions and sweepstakes.
• Information about yourself or the project. For example, you can record several videos with a short story about yourself.
• F.A.Q. (answers on questions). How to place an order, payment methods, how to get to the store - you can add answers to all the questions that subscribers often ask you. Pin Stories with answers to questions, and they will always be “at hand” for a visitor to your account.