Fixing problems with constant updating of the VKontakte page. The social network VKontakte has carried out a large-scale redesign. Why has the appearance of the VKontakte page changed?

VKontakte decided to radically change its design for the first time in 10 years. "DP" found out what had actually changed and how social network users reacted to it.

"Psst, don't you want to read about new design"In contact with?" - a gray-haired man, popularly known as a certain Harold Hiding the Pain, asks users who visited their page on this social network for the first time today.

Harold redirects everyone who agreed to the tempting offer to VKontakte Operations Director Andrei Rogozov. And he, in turn, provides details about the changes that the service has undergone. By the way, a blog in which " " employees will share news is one of the innovations. More precisely, the service already had a blog, but for some time it was decided to abandon it. Now the blog is back.

The redesign can easily be called historic. After all, almost nothing has changed seriously in the social network over the past 10 years. Yes, some functions were removed, others were added. In these processes, by the way, the famous “Durov, bring back the wall” was born. But the design remained unchanged all this time. By the way, it should be noted that announcing innovations on April 1 is an excellent move. If something goes wrong, you can always say it was a joke.

To describe the changes in a nutshell, the social network has become a little more similar to Facebook and its own mobile version. Some, however, have already found similarities with both Odnoklassniki and Twitter, and also joked that the VKontakte team Googled the new design.

For example, the checkbox confirming the authenticity of the account is very reminiscent of a similar tool in Inatagram. By the way, the design of the checkmark was liked by the former head of the VKontakte press service, which he reported on his page.

Mobile Unity

The changes also affected the main symbol of the social network – the logo in the form of a blue letter “B” in a white square. It was replaced by the Latin letters VK. However, this is just another step towards unity with the mobile version. Android app users and IOS new The VK logo has been familiar for a long time.

"The main principle of the new VKontakte design is that it looks similar and recognizable on all devices. It is easy for the website user to find the desired section in mobile application, and vice versa,” explains operating director Andrey Rogozov.

The “Messages” section has undergone significant changes. Now on the left the user can see all his dialogues, and on the right - active correspondence with a specific interlocutor. As in mobile version, users who are online are marked with green circles. However, such unity is obviously not to everyone’s liking.

In the “News” section, a colorful switch with a light has appeared, thanks to which you can select the “show only interesting news” function. The good thing is that, unlike Facebook, you can activate this feature at your discretion. The bad thing is that when activated, the feed displays news that has little in common with interesting ones.

Catching up with Facebook

When the world first saw VKontakte in 2006, it was often compared to Facebook and criticized for literally copying the design of the social network. But since then, Facebook has repeatedly changed its own interface, while VKontakte has remained the same. As a result, the similarities became less obvious.