Earn money with Yandex Direct and Google Edsense using proven methods. Where do you make more money, Yandex or Google? What's annoying...

I have been working with Adsense for quite a long time, and I perceived the emergence of the COP for Ya.Direct without any excitement, because Adsense suited me quite well (well, ). After changing the design and engine of the St. Petersburg minibus, I made room for the 250*250 format and installed my adsense there.

The CPC was very good - 0.2-0.8% (on average 0.45%), but the cost per click was not at all pleasing to me - $0.04-0.06. And this despite the fact that the site has a clearly defined geography. Of course, I wanted more.

And I finally turned my attention to , with which a bunch of webmasters had already worked, and they didn’t seem to complain. The calculation was that advertisers would profit from geo-traffic at more than five cents per click. In general, I registered there, a couple of days later my site was approved, profit had the same banner format - 250*250, and I happily installed it instead of the Adsense one.. A week later I set the rotation - 50% Adsense, 50% direct. Then I returned the Adsense completely. And this is what I came up with, look at the graphs.

Impressions

From August 1 to August 15, there was adsense, after which Direct was installed, then, starting from August 25, there was a 50/50 rotation, and on September 2, I finally removed the Direct code. On each of the charts these manipulations are quite pronounced.

What immediately surprised me was that the number of direct impressions was 2 times higher than the adsense impressions. Moreover, Direct managed to show more ads than the LI counter showed views. That is, as I understand it, Direct periodically updates its ads. If anyone knows anything about this, please sign up.

Clicks

What STRONGLY surprised me was the very low number of clicks on Direct compared to Adsense... The number of clicks is 2-3 times lower. This is despite the fact that in almost all visual parameters (location, size, number of ads) the blocks were identical, only the color scheme was slightly different to comply with the rules of contextual advertising of both systems. And don’t cling to the word “a little different”; I don’t believe that a different halftone can reduce the click-through rate so much.

Income

The income also upset me. With approximately the same cost per click, the CAP is obscenely low.

Such strange indicators prompted me to somehow investigate the problem. After all, other things being equal, what prevents the user from clicking on an advertisement?

1. irrelevant ads
2. unattractively written advertisements
3. incorrectly formatted advertisements

With the first point, everything seemed to be in order with the direct - there was even advertising for those sites that are advertised in Adsense.

I am guilty of the third and partially the second points. The second point - unattractive - means not presented in the right way. While refreshing the pages and comparing the ads, it seemed to me that Direct had a larger number of characters in the description of each advertisement than Adsense. Thus, these three advertisements seemed to merge with each other without standing out. The gaze did not find them. There is a suspicion that the directive has a larger description limit. Well, or optimizers are like that :) The design, the third point, further enhances this phenomenon - the margins along the edges of the direct message are two times smaller, and the distance between ads is also less (apparently, for greater description capacity).

And from my point of view, Adsense just looks somehow... prettier, I guess.

Adsense has one more feature (I don’t know about Direct) - an advertiser can buy the entire ad space and show one ad. And when you go to the site, the advertisement of one ad is very clearly visible, which, perhaps, causes a large number of clicks, and, consequently, income.

As a result, I abandoned the idea with the direct message, long live Adsense! :) Although, I think, you need to try to install both contextual advertising systems in turn, something tells me that there are sites where the direct message will rule... :) Okay, there will be experience - there will be another post about symbolic confrontation :)

And so I had a question: where do I earn more - in Yandex Direct or Google Adsense?

I decided to see what the average cost per click is in both affiliate programs. (Read about other types of earnings in this article)

I’ll say right away that the cost per click is usually higher for ads that are located at the beginning of the article and much lower for those that are somewhere below. I have one block at the top and one at the bottom, not counting Yandex advertisements inside articles.

Where do you make more money, Yandex or Google?

Top block, average cost per click:

Yandex - 2.44 rubles
Google - 6.4 rubles

Bottom block, average cost per click:

Yandex - 1.68
Google - 3.8 rubles

The subject is computer or something like that. As you can see, Google pays twice as much. And what does it mean? This means that you need to place Adsense advertising in the most advantageous places, and leave Yandex Direct only in the article, as links - Google advertising is not like links.

These are the pies, you need to experiment, otherwise you won’t achieve good conversion.

A year or even two passed, and I decided to check again what brings more income, Adsense or YAN? In the article I placed the blocks side by side and now I’ll see what happened. The experiment was not long, but everything will be clear. So:

Adsense: 22 clicks, income $0.71 (cool! and this is for 4850 impressions!)

YAN: 20 clicks, 50 rubles ($0.62)

That was yesterday, but what about today?

Adsense today is 50 cents, YAN is 34 rubles, which is again less.

The conclusion is simple: Adsense is more profitable than YAN, at least on my site - and why is everyone so eager to get there?

Didn't find the answer? Use the site search

What is more profitable to place on a website: Yandex.Direct or Google AdSense? This question is asked by all webmasters who plan to monetize their website traffic with contextual advertising. But no one can answer it definitely - this can only be done for a specific site, alternately placing one or another advertising blocks on it and tracking statistics. It is precisely this experiment that I want to write about today.

But, before moving on to the results of my mini experiment, I want to make an announcement. The author of the blog wlad2.ru Vlad interviewed me. This is my first interview, so don't judge too harshly. Well, now to our sheep.

So, there is one site that has been operating for a long time and was accepted last Tuesday. AdSense, by the way, needs to be removed before adding to YAN - this will significantly increase the chances of your site being accepted there. The site's traffic barely reaches the minimum required by the Direct rules, but the topic is apparently why it was accepted (average daily by week):

Before this in AdSense:

When adding the site to YAN, I placed ad blocks in approximately the same way as AdSense was placed before, but the CTR was strikingly different. I started thinking about what was the matter and realized: in YAN, CTR is calculated for each ad. That is, you placed two blocks of 5 ads, when you opened the page you already had 10 impressions (discussion on the server). And in AdSense, with the same opening, there is one impression. On my site there were two blocks of four ads and one block with one ad. That is, in order to compare CTR, you need to divide the impressions in YAN by 9 and recalculate the CTR. Then we get the following picture (old impressions, CTR recalculated):

(data slightly different from the screenshot - more recent statistics)

And yesterday, having not yet figured out CTR, I decided to somehow increase it, and replaced the ad block above the content with a vertical one, with a large font and 5 ads. CTR immediately went up, but a few hours later I received this email:

How do they do this?! Do they monitor the CTR and if it starts to rise sharply, do they look at the site manually?? In general, we had to reduce the font and limit the number of ads in a block to 4. Naturally, after these actions, the CTR decreased again. Okay, I think that's enough theory, let's calculate what happened:

AdSense:

• Income for seven days: $14.61 or 453 rubles.
• Average CTR: 4.06%
• Average cost per click: $0.20 or 6.2 rubles.

YAN:

• Income for less than eight days: 459 rub.
• Average CTR: 8.98%
• Average cost per click: 3.44 rubles.

What happens? That both systems, at the moment, are equally beneficial for this site. The AdSense ads on my site have twice the CTR, but the cost per click is twice as high.

Now I plan to combine two contextual advertising systems on the site: since the cost of a click in AdSense is higher, I will place its block in the most clickable place - in front of the content. The remaining two places will have advertisements from. This method will allow you to increase the cost per click in both systems - after all, only the most expensive ads will be shown (fewer ads from each system per page view = more competition for impressions = higher cost per click). I ask readers to vote on whether to publish the next report on this small experiment on the blog (the vote is not visible in the RSS, you need to go to the website).

Hi all! In today's article we will talk to you about how a blogger makes money in YAN (advertising network I am indexa), namely making money from contextual advertising.

Surely you noticed that I recently removed Google Adsense advertising from the blog and installed Yandex Direct. Why, why? I’m experimenting... I want to find out which advertising brings in more money, Adsense or Direct. By the way, in the following articles I will conduct a mini review of the experiment, therefore.

So! First, a little introduction! Finally, I was accepted into the YAN, I submitted an application to add a site 5-6 times, they were constantly rejected... If I don’t submit an application, I receive an answer in 5-7 days:

I don’t know why they didn’t like my site (site), but in general, according to all the rules, it seems to fit. I read somewhere on some forum that if a response from the moderators does not come within 3-4 days, then most likely they did not consider it, it was considered by a robot. And the robot rejects the site in 95% of cases. These are the things... Well, that’s not the point... The main thing is that everything is fine now.

By the way, I note that I submitted my application not through the Yandex website itself, but through the Yandex Advertising Network Partner Service Center - Profit-Partner. The application is also reviewed by Yandex moderators, but for some reason I was immediately accepted, which made me very happy.

Let's start with the most important things. Not all sites accept Profit-Partner; you can follow the conditions for participation. I will list the most basic conditions:

— attendance (per day) of more than 300 unique people (by the way, there were cases where they took less than 300).
— the site is located on paid hosting (blogspot, livejournal, mail, etc. do not work).
— the site’s audience is Russians and Ukrainians
— site age is at least 1 month

It’s easier in Google Adsesne, there’s at least 2.5 people a week in attendance and they’ll hire you without any problems, but here it’ll be more difficult.

It’s too early for me to talk about where to earn more money in adsense or direct, it takes time, as I said, I will publish a small mini review in the following articles. So far, about 300 rubles have come up in 3 days. Now I would like to tell you why I was interested in making money from Yandex contextual advertising and why it is better to register through the Profit-Partner CSP.

First, about why Yandex became interested. Look. If we take Google adsesne advertising, then in it (in advertising contextual blocks) ads corresponding to the theme of your site (blog) are displayed. That is, if you have a blog about cooking, then ads will be shown on culinary topics. I think you understand.

In Yandex, everything is a little different. Here, in contextual advertising blocks, advertisements are shown not only that correspond to the theme of the site (blog), but also those that will be of interest to the visitor of your resource. Now I will explain in more detail.

You are sitting at the monitor screen, you went to Google to find information about buying a Lada Kalina Universal car. Enter the phrase “where to buy Lada Kalina Universal” into Google or Yandex search and it will give you results (a list of sites with information).

At this moment, the data is entered into the browser cache. Next, for example, you go to another site, maybe even on a different topic, but it has Yandex contextual ads, and what could happen?

The Yandex script will take data from your browser's cache and display ads that match your search queries. You typed Lada Kalina Station Wagon in Google, so it will show you ads about Lada Kalina in some blocks. I think this is clear!

My grandfather here wants to buy a new Lada Kalina Universal, so the day before yesterday I spent a long time looking for the best place to buy it in St. Petersburg, the data was entered into the browser cache, now no matter what site I go to (where there is advertising from Yandex), I see ads about the Lada Kalina everywhere. That's how things are. I believe that Yandex has a big advantage over Google in this. More people will click on your ad.

I was also interested in Yandex because the appearance of contextual ads here is much more beautiful. Personally, I like the context of Yandex more than Google. And the ad settings themselves are more functional here...

1. Top-level support service. I asked a question about acceptance into the YAN, they answered me right away, and in such a friendly manner, plus on top of all this they gave free recommendations (sent by e-mail) on how to increase the chances of getting into the YAN and what to do if your website (blog) is not accepted. In general, well done guys, they work with a bang.

2. There is a bonus system. Nice done by the way. You earn money from Yandex advertising, you are awarded bonus points, and in the future these points can be exchanged for various goods and services.

For 625,000 points you can place your resource in the Yandex Catalog for free! How do you like this arrangement? Why do you need to add a website (blog) to YAK? Read here - "". Profit-Partner also hosts various interesting promotions!

3. Withdrawal of funds is very convenient. You don’t need to wait until you have $100, for example in Adsense; in YAN you can withdraw from 1 ruble. Payments are made automatically. You can withdraw to Yandex Money, WMR, WMZ, PayPal, ePassporte, Privat 24, bank transfer.

4. I don’t know whether this is true or not, but somewhere, again on the forums, I read that if Yandex code is installed on a website (blog), the resource will be indexed faster by Yandex itself. The code from gogole adsense is installed, then there will be fast indexing from Google. Don't know. I won’t confirm it, but if so, then good!

5. The most interesting thing. Profit-Partner has an affiliate program. Attract new participants to the Profit-Partner CSC and receive 5% of your partners’ earnings. For every 1000 rubles your partners earn, you will receive 50 rubles. What if there are 100 partners?

There are also other possibilities, but I think I have listed the most basic ones. Now let's move on to placing and setting up context blocks. First of all, you will need to add your platform (website or blog) to the system; it will automatically be sent for moderation. After you add it and it is APPROVED BY THE MODERATORS, then you will need to get the ad script code, place it in the right place on your resource and then send the site again for moderation.

The second step will inform you that the code has been posted on your website (blog) and you can start counting ad clicks, impressions, CTR and everything else... You can place no more than 9 ad blocks on one page. Adsense has only three blocks.

So what else. Yes, that's it. At Profit-Partner, you can also earn money not only from contextual advertising, but also from placing a banner on your resource. Go to the site and click “For Bloggers” at the bottom. There is all the information about what and how. The scheme is simple, you negotiate the conditions for placing a banner from Profit-Partner on your blog, make an agreement, place the banner - you get money. Usually they pay monthly!

By the way, don’t think that if you have high traffic, that means you will be paid more. There may be more, but mostly the guys are interested in what phrases most visitors use to come to your blog from search engines.

Well, that's basically all for today. Although no, I didn’t say the most important thing until your blog has a permanent audience and good traffic, don't think about making money from advertising- kill your blog!

If we make an initial conclusion that Google adsense or Yandex Direct is better, then I still give preference to Direct, of course. We'll see later!

What kind of contextual advertising do you place on your resources? Adsense, Direct, maybe Begun? I will be glad to hear answers in the comments. By the way, what do you think about YAN, and especially about Profit-Partner? Is this a good company or not?

I'm finishing the post. All the best. Finally, an interesting video. Just laughing...

P.S. How do you like the article? I advise you not to miss information about new free video courses and blog competitions!

Best regards, Alexander Borisov