What is SEO and how does it work? What is high-quality SEO optimization? And it happened because

Until now, SEO has focused on ranking and increasing organic traffic. These were the 2 main KPIs that are shown to clients. Most often, several main factors are used to achieve good (in On-Page and Off-Page options): keyword density, meta titles, meta descriptions, number of backlinks, etc. In the past, you could just spam... and be successful.

Now I have come to the following conclusions:

• Adding to directories increases backlinks, but not traffic. (except for some bold directories).
• Posting PR articles increases backlinks but not traffic to my site. (or you will have to pay well for a high-quality thematic resource with good traffic).
• On-Page optimization increases website traffic only up to a certain point; depending on the competition and, of course, Google updates and Yandex.
• Well-used bookmarks can also send some traffic to my site and increase the number of links. Although if I just add a link without an active account, they won't work so well.
• Comments on third party sites are helpful, but they WILL NOT significantly increase traffic to my site. Or you will have to pull this traffic bit by bit around the clock.

Therefore, I had a question.

How to achieve good UX metrics without website traffic?

In my opinion, this is impossible. Here's what I believe:

Earlier: Good result SEO -> Increase website traffic.
Now: Increase website traffic and good UX metrics -> Good SEO result.

Therefore, it becomes quite clear that a few years ago SEO was a way, and now it has become a result!

But the result of what?

The result of a good and or brand.

Very important factors for today

1. CTR based on search results(i.e. why meta descriptions are so important);
2. Brand search;
3. Brand search combined with keywords(example: NIKE boots);
4. UX Metrics(number of pages per session, average session duration, bounce rate);
5. Traffic.

How to improve these factors in 2016?

• Increase brand awareness to improve CTR.
• Use social media to increase brand awareness.
• Use serious digital magazines and blogs to write articles about your brand and improve the reach of new target groups.
• Create a really powerful and good "information message" to advertise the benefits of your brand/service, as well as think about how you differ from others in order to lead users to your brand using the desired keyword.
• Add quality video to your website. Due to this, users will linger on the site to watch the video (increase in average session duration).
• Build a good internal link structure so that users can easily navigate from one page to another, thereby increasing the avg. session duration and the number of pages visited per session.
• Optimize your site for mobile devices to improve UX metrics.
• Create a Popular Blog to increase the number of pages on the site as well as improve UX metrics. Users will stay longer on the site by reading your posts.
• Create personalized examples to improve UX metrics on the site.
• Do A/B Testing and improve the quality of site design and structure.
• Social media will help you increase traffic Online.
• Communicate with journalists and write articles about your brand in blogs and magazines related to the target audience.
• Create campaigns in Adwords and Direct, to increase traffic.
• Local results in Google my Business will help increase traffic and brand awareness.
• Offline advertising increase brand awareness and inquiries.

My Digital Plan Process

Website traffic generation
-> Good UX metrics
-> Satisfied users (and customers, although at the moment there are other important factors: prices, offers, etc.)
->
-> Achieve the best CTR in SERPs
-> Better optimization
-> More traffic
-> Good UX metrics
-> Increasing brand awareness (direct and organic traffic)
-> etc.

In general, you understand me!

And what about KPIs that need to be monitored and shown to customers?

Here are some ideas (depending on the actions):

As can be seen from the above, goals and KPIs should be set depending on the actions and budget agreed in the contract with the client, and not just set general goals, for example:

• organic growth.
• Higher position in the search.

The latter only applies if you are responsible for more than one service. Example: blog, link building, brand awareness). In this case, it is better to set the 2 goals above as the main ones.

Advice: Act carefully, because. even with a successful link building campaign, negative user experience or undervaluing a brand can prevent you from getting organic traffic or boosting your rankings and conversions.

SEO will help you create a bigger marketing representation of your website - brand - service - product

It seems to me that many clients (and some marketers) regard SEO as a cheap and easy way to generate traffic to a website. It may have been so in the past, but times have changed.

SEO is a long-term strategy that must be continuous, so a significant amount of money (budget) should be spent on its development and improvement.
In short:

• Link building (you need a big budget and time to get good articles).
• Improving UX (needs a big budget, a lot of time and analysis of the situation, taking into account the use of appropriate tools, the results should be collected and analyzed and new actions/improvements should be planned).
• Video (you need a big budget to create a quality brand video).
• Blog (it takes a lot of time and a big budget to create a continuous stream of content aimed at the right audience), etc.

Good afternoon. Many who have their own Internet resource have heard about SEO, but not all of them understand what it is. In this article, I will try to explain what is high-quality SEO optimization.

Usually SEO in Runet is understood as follows: "- I pushed the site through ten requests, having bought 500 links." Many SEO audits recognize this type of optimization, even if it doesn't even smell like real SEO.

Buying links and stuff has nothing to do with search engine optimization. This is just a fraudulent use of the imperfection of search algorithms.

In this case, it is proposed to use known holes as SEO. However, over time similar methods"optimizations" stop working, because search engines close "holes" in their algorithms.

And this is natural, because search engines are also developing, and it is not profitable for them to encourage Internet scammers and place search spam in their results.

However, let's see what it really is. search engine optimization and how it can affect the business?

Everything is simple. The site is created in order to communicate something important or interesting to the Internet audience.

People should be able to find the site and on it - necessary information. In order to be able to quickly find information on the site, you need a high-quality organization of information.

The site must be structured. A person finds the necessary information and is satisfied with the site.

Such users will return to the site, share links to it, which will be recorded by search engines.

Therefore "correct" SEO optimization should be an organization of information on the site for the convenience of users, and search engines will take this into account.

At the very beginning, SEO was intended specifically for optimizing sites for search algorithms - primarily focused on links, keywords or other factors taken into account at that time by search engines as the main

However, today, the work of search engines has become more complicated and more natural, they began to take into account user transitions to the site, their behavior while browsing it, and links in in social networks gained a lot of weight.

What will high-quality site optimization “for people” give?

First of all, such optimization will be eternal and will not depend on the current loopholes and holes in search engine algorithms.

Such optimization will not regress over time, moreover, it will allow you to promote the site to the top positions of the rating, investing a minimum of effort.

In addition, a site with the “correct” optimization is quite difficult to displace with search spam from the top positions.

Good SEO optimization can do wonders for a website. There are real statistics about the tremendous results of high-quality optimization, thanks to which traffic has increased up to 20 times!

Optimization increases the number of orders from the site. External links should be natural, they should not be purchased.

A quality site will grow external links quite naturally, which will increase its position in the search engine rankings.

Many people want to get results right away, so they are looking for simple and low-quality solutions.

The demand for this kind of "optimization" creates the corresponding services provided.

However, those who know that it is impossible to do quickly and efficiently choose a competent SEO.

SEO can't be fast and you should be careful about suggestions for fast search engine optimization.

If you are offered SEO in a couple of months, this is most likely a link promotion that has nothing to do with real SEO.

SEO - involves the processing of site content and links throughout the site.

SEO is the job of making website visitors feel comfortable.

SEO is the constant improvement and redesign of a website. SEO is a holistic process that affects many areas and does not allow you to use only a part of yourself.

Website promotion only with the help of texts or links is unacceptable. Such optimization options can be compared to a car without a wheel.

SEO can be applied to sites of various subjects.

The outcome of optimization is determined by the time spent on it. It all depends on how ready the site owner is for optimization.

Is he capable of starting to build a “quality home on the Internet” or does he prefer quick and unreliable solutions?

The most important thing is to choose good professionals, which can work in coordination with the owner of the site.

High-quality optimization, which will bring the site to the TOP, is not given to everyone, however, feasible SEO optimization will never be superfluous.

In the previous article, we found out that one of the qualitative ways to promote a site is article promotion.

Is it worth it to promote articles if you can buy links.

Yes, the cost of such a promotion method will not be cheap, but the return will be higher. Therefore, my opinion is that there is a point in buying articles, since this way allows you to move to the TOP more confidently and efficiently.

Benefits of website promotion articles

• The article allows you to place several links (2-3) to your site.
• Links are located in the body of the article evenly and in the right place.
• The presence of additional near-link text, which is also a plus.
• Since the links will look like , the site will win the love of search engines.
• The absence of a number of unnecessary links, but only those that lead to your site.
• Increase in the number of visitors. Yes, it is even possible to get additional traffic this way. After all, if the webmaster does not want to promote this page, you can unwind it yourself and get an additional one.

High-quality SEO promotion with WebArtex

WebArtex is a new generation article exchange. At least that's what they call themselves.

When working with the exchange, you can be sure that the article will be posted on a quality site.

First you need to register in this service.

• Click on the "registration" button and enter your details.
• After that we check specified mail and follow the link to confirm your email.
• Next, we choose who we will cooperate with the exchange as: Optimizer or Webmaster. By the way, by choosing the Webmaster item, you can make good money on the site, but since we are talking about promotion, we will choose "Optimizer".
• We add a new project.
• In the URL column, enter the address of the web resource, and as the region, I indicated Russia, since I have no binding to any region. And click "Next".

Now we need to decide on the requests for which we will promote the site.

• We drive in the necessary ones and click on the button automatic detection pages. If the page is not the right one, put the right one. Then click on the "Next" button.

• On the next tab, we set the criteria by which we will select sites for placement. And according to the results, choose the one you like.
• Before clicking "order" it is necessary to replenish the account, for which we click on the "replenish" button located on the left.
• When choosing a site, you should not look at the number that is on a yellow background, but at the “total”.
• Finished articles can be sent for revision, you can leave comments on them and even evaluate the work of the author. Thanks to this functionality, the authors will be forced to write high-quality texts.
• Writing posts is also easy to order. We decide on the key request and click on the order button.

After that, it remains to wait for the article to be written and checked by the editor. On average, order processing takes 3 to 5 days.

Feedback on the WebArtex exchange

In general, the impression of the exchange is not bad.

• Convenience and simplicity modern design, high quality donors are all pluses.
• Among the minuses - the price for copywriting is too high, I would like to give my own texts. Rumor has it that copywriting will soon be discounted. And if the price of 270 rubles per article is expensive, it might be worth waiting a bit.

SEO (Search Engine Optimization, search engine optimization) is a comprehensive development and promotion of a website to reach the first position in search engine results (SERPs) for selected queries in order to increase traffic and further generate income.

The higher the position of the site in the search results, the more users go to it. Therefore, work on:

• improve page compliance search queries(relevance),
• structure and content optimization,
• improvement of commercial factors,
• optimization page code,
• building up external factors of the significance of the resource.

Optimization rules are set by search engines. Each of them uses and regularly updates its own ranking algorithms, which are made up of many factors. And, although the formulas are secret, experts know which factors carry the most weight. Influencing them, you can improve the position for key queries in the search results.

User behavior, interface convenience and site loading speed are extremely important for promotion results. With the development and complication of algorithms, the importance of the above factors is steadily growing, which ultimately makes search results better. Search engines strive to give the most useful material to the user's request. Therefore, resource owners need to publish the most interesting content for its audience.

And if it works today, it is not certain that it will work tomorrow. Services are constantly changing and rebuilding. Along with them, attitudes also change.

How is SEO evolving?

SEO originated simultaneously with the emergence and development of search engines - in the mid-1990s. At this time, search engines selected resources for very simple principle: they took into account the words that were in the text of the pages. SEO before 1998 is keyword spam. The first search results included Internet resources with approximately the following texts: "Sneakers for sale Moscow." The search results were terrible. Most of the tops were spam.

In 1998, Google made the first SEO revolution, initiating the link period. The search service has implemented the PageRank link ranking algorithm, which calculates the weight of a page by calculating the importance of links to it. The more links to a page, the more important it is. And in 1999, Yandex announced the use of its own citation index for ordering Yandex.Catalog. TIC determines the authority of Internet resources, taking into account the qualitative characteristics of links from other Internet resources.

Under these conditions, SEO begins to develop quite rapidly. The first agencies providing website optimization services appear, the link business is born: link sellers, automatic promotion services, link exchange scripts appear.

The dawn of backlink SEO is the period 2005-2009. It was a time of large link budgets, 100% guarantees. SEO is becoming a highly profitable business.

In 2009, the second revolution took place - the introduction of algorithms machine learning to search engines. One of the best machine learning algorithms was invented in Yandex - Matrixnet. With its help, a ranking formula for the search engine of the same name is built. In fact, the machine writes the formula. Therefore, since 2009, SEO requires knowledge and hard work.

2012 is the beginning of the referenceless period. Search engines are fighting with links. In April 2012, Google launches the Penguin algorithm. It blocks Internet resources for low-quality links created by webmasters in order to influence positions. Following him, in March 2014, Yandex ceases to take into account the link factor in ranking for commercial queries. And in May 2015, Yandex introduces the Minusinsk algorithm, which periodically identifies the leaders in the purchase of links and limits them in ranking. Promotion only by buying links has become useless.

At this time, companies begin to study ranking algorithms in order to understand which factors to focus on. Various promotion models are being developed, new strategies and methods are being tested.

What is
search results today?

Site optimization
or how does SEO work?

Search engines are constantly striving to improve the quality of the issue, so it is necessary to promote the Internet resource in a comprehensive manner. This is work with the technical side, content as a decisive factor, convenience, usability, correct display on various devices and attraction of natural links.

Works are divided into two subspecies: internal and external optimization.