What is a teaser ad? Benefits of teaser ads What is teaser advertising: types, advantages, disadvantages An example of teaser advertising

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

Comes from the English word "Teaser" - a teaser. And teasing is just about.

It's like tabloids, the headlines of which are screaming and intriguing, but the only difference is that it's on the Internet. Sites can provide not only gossip and dubious facts, but also useful information that can be useful to the average person. For advertisers, this is promoting their products or services, just like being featured on the front page of a newspaper, and the larger the circulation of the newspaper, the greater the success. But this does not mean that only quantity plays.

The ad is a banner and text provocative message that attracts attention and increases the clickability of the ad. A psychological factor plays a role here: curiosity. Intrigue, hints and secrets are the engines of a competent teaser campaign.

How it works: at the first step, a zest, some intrigue, a mystery are thought out. Further - the publication of the essence of the secret, the disclosure of the riddle immediately or after a certain period of time.
There are implementation settings, for example, different types of targeting:

Geotargeting - ads are shown to certain specified territories.
Thematic areas.
Socio-demographic - by age, gender, income level, etc.
By show time.

Teaser ads are used to attract traffic from other thematic resources. Advertising banners do not name a specific product or service, they show understatement so that the visitor himself goes and finds out all the answers. It is desirable that the ads and the site are thematically similar - due to inconsistencies, such advertising is ineffective.

Pay attention to the location of the teaser banner: it should not interfere with the viewing of the material, but also so that the visitor can notice.

What are teasers used for?

To sell a product.
Presentation of a new product.
Receiving a profit.
Collect contact information.
Increase traffic.
When there is nowhere else to advertise.

In 1998, the automotive firm Dodge uses its company motto "Different" - red on white. There is no mention of the company itself. However, a similar teaser slogan from Apple was previously released, which was also red on white and sounded similar - "Think Different". Naturally, the Americans believed that Dodge was advertising the new iMac, and not cars at all.

Here is another example of a failed attempt. Mobile phone brand AT&T Wireless launched a massive teaser campaign in 2002. They showed valuable moments from a person's life and then asked the question "What does mLife mean?". But the Americans perceived this advertisement differently and attributed it to the well-known insurance agency Met Life.

An example of our compatriots. In 1998, the Komersant publishing house organized an advertising campaign for one of its magazines: billboards began to appear in the city with various questions, for example, “Where is the wife?”. Further, with the help of the press, television, radio, they answered questions: “The wife is at home. Monthly magazine "Domovoy".

Types of teaser advertising for the site

First of all, it should be remembered that the images should not contain state symbols, photos of politicians or pornographic materials. They should also not be repulsive, intimidating or shocking. Consider the configuration methods:

target. The properties of a product or service, offers, promotions, bonuses are described - everything is to the point. More CPC, less audience, but there will definitely be transitions of interested people.
Yellow. Topics: shocking photos or illnesses of celebrities, miracle cures for all possible ailments, scandals and promises of any type. Users are usually attracted to a nicely designed teaser, but they leave the site quickly after reading the answer to the question, which is sometimes not as biting and informative as the headlines screamed.

Time is distinguished:

Short-term or one-time advertising. The visitor immediately receives answers after reading the proposed material.
Long term. It is used for serious programs, when the discovery of the secret occurs in a few weeks.

Advantages and disadvantages of teaser advertising

pros

Original, unobtrusive - a properly designed ad is always pleasing to the eye, and there is no limit to fantasies, any author's ideas will be a plus.
High efficiency - the highlight is intriguing and therefore teasers have a high click-through rate;
Simple production that does not require costs - you do not need to understand modern technologies to create a teaser, it is enough to follow the specified algorithm. You do not need a designer for professional design or a copywriter for high-quality texts;
Targeting - allows you to select an audience according to various criteria;
Low prices for advertisers;
Wide choice of target audience;
Variety of sites for placement;
Suitable for any goods and services;
There are no restrictions on phrases, unlike contextual advertising.

Minuses

Unsuccessful promotion incurs losses.
Not suitable for narrow products.
Oversaturation of advertising blocks reduces the perception of information.
Shady business and poor traffic quality: Robots, not real people, can be used to generate clicks.
Visitors quickly become accustomed to the appearance, and they stop responding. It is necessary to periodically think over and update announcements.
Ad blockers successfully hide teasers from web resources.
Search engines strictly monitor and apply filters if they do not like the site.
Quick exit from the site - immediately after receiving a response.

Teaser promotion methods

The first strategy is as follows: set the lowest cost per click and purchase the maximum. Cheap teasers will compete poorly, but a large number will allow you to get ahead of the competition.

The second strategy is the opposite of the first: now indicate the highest cost per impression, the ad will gain popularity even if its click-through rate was very low at first.

And finally, the third: choose the average price of competitors and exclude from targeting the territory where promotion is required. After success in another geographic area, you can move to the required one initially. At the same time, the price can be gradually reduced, and the traffic will still remain at its best.

Additional earnings on teaser advertising

Web resource owners place teaser ads, and the more clicks users make, the more earnings they will earn. But do not litter the page, because visitors do not like advertising sites, and search engines apply measures in the form of various filters. You can get a high income if your site meets certain criteria:

Thematic content;
Good choice of teaser platform;
A large number of unique visitors;
Ad filter. Allows you to avoid shock content on your resource;
Constant growth of the site in search engines.

Problems of earning on teasers

Search engines apply filters;
Some ads are hidden by blockers;
The click-through rate depends on the design of the site and the location of the teaser;
The same type of teasers that visitors begin to ignore.

Rules for successful teaser advertising

Think over the highlight of the teaser, which will attract attention, and harmoniously reveal itself on the resource itself.
Experiment. Run different ad designs and analyze their performance.
Don't know how to write or arrange? Focus on the user: what does he need? What will interest?
Pick a bright, eye-catching image. Don't overload it with unnecessary details.
Post ads that are similar in subject matter to the resource.
Respect teaser campaign deadlines.
Describe teasers clearly and check spelling: incorrect spelling of words reduces the credibility of the resource.
Choose your target audience wisely.
Take a closer look at your competitors and study their strategies.
Track regularly the effectiveness of the promotion to be aware of the strengths and weaknesses of the site. And also, in order not to fall for unscrupulous owners who can be connected by bots, because the payment is based on clicks: this way they will earn more. Do not neglect services for determining "live" people and robots.
Keep an eye on the appearance: the teaser should harmoniously fit into the design of the resource.
Make sure your ad topics are in demand by visitors.
There is no chaotic arrangement throughout the page, teasers do not interfere with viewing, do not take up most of the material.
Advertising only brings people. Visitors, after reading the answer, can immediately leave. Only the quality of the site increases the conversion.

Common Mistakes

Wrong choice of audience;
Submission of false information;
Not creative and banal teasers that do not interest the reader;
Lack of analytics and tracking of traffic brought by bots.

Teaser ad optimization

Analysis and blocking of resources from which robots come, not people.
Checking and disabling teasers that bring little traffic.
Updating ads that you are already used to.

Teaser advertising appeared relatively recently, but is rapidly gaining popularity among advertisers and webmasters. Its main advantage lies in the high click-through rate in comparison with other types of advertising on the Internet.

What is a teaser ad?

Translated from English "teaser" means " tease". What is a teaser ad? This is an advertising message, consisting of an eye-catching picture and a short enticing description. The main purpose of teaser advertising is to intrigue the user and encourage him to click on the link. Such an ad does not provide a complete picture of the proposed product / service, but only hints.

Due to the provocative look, its clickability is significantly increased:

Teaser advertising has two components: intrigue and disclosure. Offline campaign is carried out in 2 stages. At the first stage, the advertised product is not disclosed, while the attention of the audience is attracted, users are forced to wait for the intrigue to be revealed. The duration of the first stage is 1-2 weeks.

After the goal is achieved, the second stage begins - the consumer gets acquainted with the product / brand ( stage duration - 1 day). This approach ensures better memorability of the advertising campaign and the product/brand itself. In terms of the number of clicks, such advertising is approaching, if not already ahead of the contextual one.

The popularity of this format is explained by the fact that ad blocks with teasers are present on many sites, covering a huge audience. In this case, advertisers receive only transitions to their site. However, the cost of clicking on a teaser is significantly lower than with contextual advertising, and non-target visitors, thanks to a well-composed ad unit, “pass by”:

The success of a campaign largely depends on creativity and the ability to arouse the curiosity of the target audience. A vivid example of this is that too long a teaser promotion period can nullify the idea of a talented author, there is a risk that advertising money will be wasted.

There are also situations when a carefully thought-out slogan does not provide the desired effect due to the lack of a logical connection between the brand itself and the teaser. The target audience perceives the advertising message as a bait for another product or ignores it altogether.

Against the background of standard methods of attracting customers, teaser advertising stands out for its originality and unobtrusiveness. In addition, it has more chances to get into the browser, a wide range of ad block settings, interesting placement options:

Setting up teaser ads

A clearly defined end goal of the advertising campaign;
Accurate portrait of the target client. When setting up targeting, you should clearly identify the main features of a potential buyer;
Promotion of goods and services only in thematic teaser networks. For example, if you need to increase turnover, Trafmag.com, Recreativ.ru and Marketgid.com will help you with this, and to attract the attention of a female audience, you should use Ladycenter.ru and Gnezdo.ru;
Own landing + metric. To ensure high conversion, create a landing or transit page and track statistics using Yandex.Metrica or Google Analytics. This will allow you to determine from which sites the bot traffic comes from (special programs that click on teasers work), and from where sales are made, from which sites there are clicks, but no sales. Statistics will allow you to identify the weak points of the campaign and show you who to work with in order to increase earnings on teaser advertising at times;
High-quality teaser and description. An advertisement should contain as much information as possible, be original and at the same time simple. Sometimes it is better if the title and description of the teaser is virally shocking, but you should not go too far about the topic of the project/service. Animated teasers are the most popular, but not all networks accept them. You can clarify this information in the teaser network support service;
Competent analysis. It depends on the analysis of the test advertising campaign whether you will earn by restarting this campaign. It is important to analyze everything: which teasers turned out to be the most clickable, which descriptions and headings work best, which sites come from high-quality clicks, which are empty, which are bot traffic, etc.:

Teaser advertising VKontakte

In recent years, more and more companies are interested in how to make money on teaser advertising on social networks, because millions of potential buyers are registered there. Consider what a teaser ad on VKontakte is. As you know, most of the audience of this network is young people. If this is taken into account, then the return will be maximum.

Pay per click;
Payment for transfers:

Targeted advertising costing no more than $100 shows the greatest efficiency on VKontakte. At the same time, it is worth betting exclusively on consumer goods/services. If the promoted product/brand has communities, publics, fan groups, it makes sense to try teaser advertising on VKontakte. However, seminars on currency regulation will definitely not work here, and it is unlikely that it will be possible to increase sales of fittings.

The key to the success of targeted advertising on VKontakte is a competent choice of the target audience. In case of a miss, you risk "draining" the budget. Don't forget to set a spending limit. The weak point of advertising in VK is that it is impossible to schedule impressions here, as in contextual advertising. However, you can limit the budget.

Timing of shows should be taken very seriously. If you show advertising messages early in the morning or at night, there may be clicks, but the conversion is unlikely.

Test each ad with a small limit. It is enough to spend only 100 rubles on one ad in order to understand whether it will work or not.

Teaser and contextual advertising

But contextual advertising has two big drawbacks: if the ad does not get into the search, then it is hopelessly lost and it costs much more than the teaser one. The success of the latter will be pumped up in the fact that she is more provocative and frank. And given the gambling nature of a person, teaser technologies are right on target:

Making money on teasers is, in general, making money on human weaknesses.

The massive use of contextual advertising has led to a lot of competition between advertisers, which has affected the cost of advertising itself. At the same time, do not forget about clicking on ads using robots. As a result, it turns out that sites that acquire contextual advertising in search queries themselves get into this list less and less.

At the same time, teaser advertising only guarantees that the product / service or news will be shown to a live user a certain number of times. At the same time, purchases provoked by teasers are most often deferred ( 1 week to 1.5 months since the last ad impression):

Long arms of teaser advertising

Given the fact that the teaser blocks are comprehensive, democratic and cover all types of media, this ad provides an opportunity to find customers where regular advertising is afraid to go. At the same time, teaser advertising services have a fundamentally different approach. For example, Direct/ADVERT provides for independent use by the advertiser, while Marketgid functions with manual support of campaigns by personal managers.

Pictures for teaser advertising

Question " Where can I get pictures for teaser ads?' is of interest to many. To date, there are several ways to get teasers of the required subject. But the main secret is that the picture must be unique. Only in this case you can achieve the desired effect. That is why it is best to order teasers from designers or draw them yourself. In the latter case, some skills in working with Adobe Photoshop or similar programs will be required.

If the uniqueness of the teaser does not bother you, you can take the pictures that were previously used. They can be found in the teaser results or on other sites.

We hammer into the search engine " directadvert news Ivanova» and get links to pages with teasers available in the Directadvert network;
We get access to resources like advancets.org , which reflect those teasers that are currently shown in teaser networks, and which allow you to automatically upload teasers.

At the same time, do not forget that the result will depend on the quality of the picture by almost 90%. Therefore, it should be bright and contrasting, not contain small details, reflect the essence of the service / product and stir up the user's interest.

Teaser- an advertising tool with a short description of a product or service and its image. Its main goal is to interest a potential buyer. The main difference from the banner is that the latter is negatively perceived by visitors due to psychological pressure, while the teaser is positioned as an informational rather than a promotional ad.

Teaser networks - intermediaries between advertisers and webmasters. The advertiser receives the necessary traffic when it rotates an ad and pays for its placement according to the payment model on webmaster resources. The latter provide sites where teaser advertising is placed, for which they receive a certain reward. The teaser network itself charges a commission in the prescribed amount, as a rule, from the site owners.

Payment models

Webmaster services are paid in two main ways:

CPC model: payment for each click on an advertisement;
CPA model: in order to make a profit, the visitor must complete the action set by the advertiser, for example, buying goods, registering on the site, and more.

There is also a model of payment for a certain number of impressions (usually charged per 1000 views).

Benefits of Teaser Networks

The main advantage of this advertising tool lies in the full provision of the purchase and sale of traffic. The exchange can automatically select the necessary sites according to the requirements of customers, offer advertisements for placement and assume obligations for the implementation of financial issues.

Advertisers receive significant volumes of traffic at affordable prices, and webmasters get the opportunity to monetize their resources, the income for which is limited only by the platform bandwidth, as well as set up teaser ads in the context of the main content of the site.

Disadvantages of teaser networks

High efficiency only for consumer goods. The highly specialized segment receives extremely little return.
High risks of advertising campaign failure and loss of budget due to incorrect teaser settings.
Dumping prices by competitors, based on the cheapness of this advertising channel.
Loading the page with advertisements and, as a result, loss of traffic.
The need to pay commission for the exchange.

1 place. visitweb

The VisitWeb teaser advertising network has been operating since 2009 and includes 8 different ad formats, the daily number of clicks exceeds 15 million, there is both desktop and mobile traffic, and the system of filters and settings allows you to create a competent advertising campaign and keep traffic at the same level.

An advertiser can receive thematic traffic divided into dozens of audiences (female, goods, news, etc.), entertainment (including the adult industry) and mobile traffic. Excellent targeting capabilities, which are carried out both by country, region and city, as well as by browsers, telecom operators and devices, allow you to attract exactly the desired audience.

A personal manager can be allocated to create a campaign, set it up and help in promotion and analysis of statistics.

The network supports the main payment models - CPC and CPA, while pricing occurs like an auction: the higher the cost, the more traffic.

A webmaster using the VisitWeb exchange gets the opportunity to earn money on the traffic of his own sites, since the system's clients are users from 82 countries of the world. The income calculator allows you to calculate the potential profit from placing a platform in the teaser network, based on the number of visitors, geolocation, theme and type of platform.

To place your site on the exchange, the site must have at least 50 unique visitors per day and a counter (for example, Liveinternet or Yandex.Metrica). The ad unit is configured and placed independently, which allows you to adapt the ad within the overall page design. The webmaster can also filter materials by topics, stop words, and block shocking teasers.

Payments are made daily (WebMoney ruble account), except for holidays and weekends, while the minimum amount of withdrawn funds is not set.

2nd place. TeaserMedia

TeaserMedia is an advertising teaser network that provides targeted clicks to advertisers at reasonable rates and excellent profits for site owners. Up to 200 million impressions are carried out daily by the network, and ordered ads are placed on resources around the world at the choice of the customer.

The advertiser can create a teaser in accordance with the objectives of their advertising campaign. It is possible to create blocks of various subjects, including adult, select images from an extensive database of images, add your own graphic files in established formats. Each teaser is moderated by the administration of the resource. For regular customers, the auto-moderation function is available.

Using certain macros, you can set the name of the city in which the site visitor lives in a teaser ad. You can also set up targeting by operators.

The progress of an advertising campaign can be tracked using a set of ready-made macros and analytics services (for example, Yandex.Metrica). Along with this, you can use the action counter, define for each strategy a list of sites on which you can limit transitions.

The teaser is shown according to the CPM model. A higher CPM leads to more impressions. The minimum balance replenishment amount is 50 rubles, the balance of unspent funds is available for withdrawal.

In order to become a webmaster using the TeaserMedia teaser network, you must have a platform with at least 100 unique visitors per day. More than 30% of traffic should be search.

When placing an ad, you can use:

standard teasers (universal, easy to install and customize block design);
popup (good clickability, users can close if necessary, there is a great range for customization);
monetization of content (over images, videos, games, etc., which are the standard content of the site, an ad block is displayed);
fullscreen (optimal for mobile devices).

Withdrawal of funds is available on a number of payment systems. Payments are made on request once a week with subsequent notification. The minimum withdrawal amount is 50 rubles.

3rd place. teasernet

TeaserNet is a huge teaser network that has been operating since 2008. The service helps to fine-tune advertising campaigns to maximize their effectiveness and provides a stable high income to owners of large sites.

Each ad format has its own advantages. Along with the teaser block, clickanders, banners of various sizes, fullscreen, etc. are available. A teaser is created by adding advertising text and an image and choosing the cost per visitor.

The built-in analyzer allows you to control incoming traffic, track statistics for each site, specific blocks that are added to the system (for example, Yandex.Metrica). It is also possible to add some resources to the black and white lists in order to prohibit or prioritize the display of advertising materials. The block is configured with the help of installed filters: categories, prices, domains, individual teasers, etc.

TeaserNet enables webmasters to monetize their resources with vibrant and customizable ad formats. The calculator allows you to calculate the approximate cost of advertising on the site, based on the subject of the service and the number of unique visitors.

Withdrawal of funds is carried out using the payment systems Yandex.Money and WebMoney. Payments are made weekly, the minimum amount is 100 rubles for Ya.D. and 15 rubles for WMR.

4th place. body click

The BodyClick system allows webmasters to earn by placing ads on a pay per click model. 5 advertising formats are available for advertisers and site owners: classic teaser, banner, contest, clickander and messenger, while it is possible to simultaneously place all types of blocks both on one page and within one campaign. Rotation is carried out individually, which ensures a high CTR.

An advertiser can set up targeting by different indicators: gender, sites, time, browsers, topics, queries, etc. To control advertising costs, detailed statistics are available for the following indicators: days, categories, transitions, regions, ads. Based on the click-through rate of the source, you can find the most effective advertising channel. The built-in analyzer gives you the ability to control incoming traffic, which allows you to leave sources that have the highest conversion.

The system uses the auction principle of impressions: with a high bid or CTR, advertising is shown more often.

A webmaster can place his sites on the service, provided they are on a commercial hosting and 100 unique visitors per day (for free, there is a limit of 500 hosts).

The owner of the resource adds his sites himself, but their activation is carried out by the moderators of the service. If approved, it becomes available to set up blocks of the required formats and install them on the site. Earnings are accrued when a visitor clicks on an advertisement. The price is set by the advertiser, but the webmaster can set a minimum cost threshold.

Funds are withdrawn to the WebMoney wallet weekly on Thursday. The minimum payout amount is 100 rubles.

5th place. Oblivochki

The Oblivki advertising network has been operating since 2014 and provides over 70 million ad impressions per day, about 600 thousand clicks daily, and the number of advertisers who have used the system's services exceeds 20 thousand.

The cost of a click, formed according to the auction model, starts from 0.5 rubles, which allows advertisers with a low budget to advertise on the service. Based on the data of a flexible analytics system (indicators of views, clicks, CTR, advertising costs, etc.), you can fine-tune the advertising campaign and adjust it if necessary. Clients will see only potentially interesting materials, and this has a positive effect on conversion. The system also has protection against clicks to bots: this ensures high quality traffic and blocking unreliable sources.

Advertisements include graphic images and small texts (up to 100 characters). This makes it possible to integrate them organically into the structure of the pages and focus the target audience on information.

Each ad before placement is checked by a moderator, which lasts about 30 minutes.

The minimum deposit amount is 50 rubles. Advertisers are entitled to a refund of unspent funds.

6th place. adhub

The AdHub teaser network, which has been operating since 2010, is a simple and functional tool that provides advertisers with a target audience, and webmasters with a stable income from the posted materials.

7th place. ActionTeaser

ActionTeaser is a pay per click and action teaser network. The system uses only high-quality resources and trusted advertisers, which ensures the influx of targeted traffic and high earnings for webmasters. Advertising is rotated using unique technologies that take into account the popularity of ads on individual sites and the interests of the audience. This allows you to achieve high CTR.

Advertisers using ActionTeaser receive quality traffic and only pay for real visitors. The service involves the use of two payment models: for clicks and for actions. This makes it possible to use different strategies in the formation of an advertising campaign.

Balance replenishment can be carried out using WebMoney, Yandex.Money systems, as well as credit cards. Creating a campaign takes place step by step and includes the following steps: general information, targeting by region, restrictions, audience targeting (gender, age, interests), a number of additional settings (blacklists, specific sites, targeting by time, browsers, operating systems, etc. .).

To process statistics, data export is available (CSV and XML formats), you can pre-install filters.

Each ad is moderated before being posted (duration up to 8 hours during business hours).

A webmaster can place his site on a resource with at least 300 unique visitors per day, as well as a connected system of counters.

The choice of offers is based on one of the payment models, and the choice of flow is based on own or attracted traffic. Site owners have access to three main tools for earning - a teaser, a slider and a news block. The average income for 1 click is about 1.5 rubles, for one action - about 450 rubles.

The list of additional features includes setting up categories for display, selecting and displaying ads by keywords.

Payout hold is 7 days. After that, the money becomes available for withdrawal to Yandex.Money and WebMoney. Payments are made three times a week on business days upon request, as well as automatically every Thursday. The minimum amount is 100 rubles.

8th place. AdProfy

An advertiser can place an offer on sites that are part of an advertising network and reach over 10 million unique visitors. Pricing is based on the principle of an auction: with a high rate per click, the ad is shown more often, which ensures greater coverage of the target audience.

The campaign is set up using targeting by several indicators, including geography and mobile operators. More than 50 parameters are used to analyze advertising.

Creating a campaign takes place in several stages. Initially, general data about the ad (name, category) are determined, then targeting by IP, display limiting (by clicks or amount), setting data for analysis and determining the budget of the advertising campaign.

Webmasters who place their sites within the AdProfy network receive payment for impressions and clicks, can independently set the minimum rates for specific types of traffic (minimum - 1 ruble per click, the profit is from 70% to 90% of the price set by the advertiser). Targeting is carried out for each visitor, which allows you to choose the best offer for him.

After adding the site to the service, it is verified, which lasts a few seconds. When working with ad blocks, you can edit the code, delete a block, view impressions/clicks statistics, change prices, etc. When creating a new block, you can customize its style, size, background, etc. to achieve the best match with the site design.

The minimum payout amount is 50 rubles. Withdrawal is carried out once a week on Tuesday. You can use auto pay.

9th place. adsyst

The advantages for the advertiser are, first of all, the huge network coverage - over a million unique visitors daily. Along with this, the ability to target by subject, by position, the use of mobile traffic and filtering by mobile operators allow you to fine-tune your advertising campaign.

The teaser format is universal for everyone (square: 200x200 px). Each ad is moderated before being posted for several minutes (maximum - 4 hours). The cost of a click depends on the target audience settings, the minimum size is 5 kopecks. Display activity is affected by both the cost of the click and the funds available on the balance. At 1000 rubles, the block display becomes more active.

Replenishment of the account is possible through the payment system WebMoney. The minimum amount is 200 rubles.

A webmaster, in order to place his resource within the teaser network, must have a platform with at least 1000 unique visitors daily, white traffic sources, Russian-language content, as well as be located on a commercial hosting and provide open statistics.

To place teasers, you can select a category so that the subject of the announcement matches the main content of the site.

The cost per click for a webmaster varies depending on the subject. Game content is estimated from 25 kopecks per click, adult - from 50 kopecks, and the standard cost of the transition is at least 1.5 rubles.

Withdrawal of funds is available after reaching 15 rubles on the balance sheet (less amounts are withdrawn upon personal requests). Payments are made during the working week: earnings for the previous full week are paid.

10th place. lady cash

LadyCash is a teaser network targeted at a female audience. The platform has been operating since 2010, the average CTR is about 0.7%, the daily number of impressions is 8 million, and about 60 thousand clicks.

Increased requirements for webmasters allow advertisers to place ads only on high-quality sites where there is no adult and any other shock content.

The service works on the CPA model. Thus, advertisers receive high-quality interested traffic at affordable prices. In this case, the placement of the system code on the customer's website is a prerequisite.

The guarantees are the blocking by the administration of inefficient sites, protection against cheating and manipulation of the content of advertising blocks.

For webmasters, there are the following restrictions on hosted resources: daily number of unique visitors for sites with commercial hosting - 50, with free hosting - 300; the target audience should consist of 2/3 women. The site must also be connected to public statistics systems, and traffic to search engines.

News blocks should be located either above or below the main content of the site. Teaser blocks can be placed in the central and side parts of the page.

The teaser block can be configured using the constructor. This allows you to adapt the ad to the overall design of the site. Sizes, colors, fonts, layout, encoding are subject to change. It is also available to view statistics on the required indicators: impressions, clicks, CTR.

The minimum cost per click is 40 kopecks. Funds are withdrawn three times a week to WebMoney, the minimum withdrawal amount is 15 rubles.

11th place. red click

RedClick is an advertising network that has been operating since 2011. Collaborates with several thousand sites, and the daily display of advertisements reaches 500 million. This allows you to provide quality traffic to any advertiser.

The main advantages of the system for customers are high-quality moderation of sites before adding them to the network, protection against cheating and low rates for visitors. In addition, if necessary, it is possible to order the services of copywriters for the preparation of advertising texts. If the project budget exceeds 100,000 rubles, a copywriter is provided free of charge, with a budget of more than 150,000 rubles, a personal manager is assigned to set up and promote advertising.

The cost of one transition starts from 0.4 rubles.

When setting up a campaign, an advertiser can set targeting up to the city. Budget expenses can be set depending on the amount of funds or time. There are no strict restrictions on the size of pictures for teasers. After the ad launches, ads start showing within the next hour. The intelligent algorithm of the system allows you to optimize the strategy in such a way that the majority of impressions of a certain ad block occur on those sites where it finds a greater response.

To analyze the effectiveness of the campaign, detailed reports with convenient graphs are available.

The webmaster can provide a platform for placement on the network if there are at least 50 unique visitors per day, and also be connected to the statistics system. Websites located on free hosting are also allowed.

There are several ad formats available for resource owners to place ads: bottomline, popunder, teaser. It attracts traffic of various topics, including entertainment.

Funds are withdrawn twice a month to the WebMoney payment system. The minimum amount is 260 rubles.

12th place. Gnezdo

Gnezdo has been operating since 2008 and is a teaser network specialized in female traffic. Conventionally, the purchase and sale of visitors occurs in two main areas: news and commodity. A distinctive feature of the service is the possibility of free traffic exchange between project participants. This allows you to increase traffic by 50-80%. The exchange takes place with the help of special informers, which are developed for specific sites.

The news "Nest" gives an opportunity to earn money to sites of a general theme (content or mixed resources on which textual information is combined with a number of sales services) that have predominantly Russian traffic. Commodity "Nest" is ideal for selling goods on the Internet or providing services.

The advertiser pays for clicks according to the auction model: the higher the bid, the more often the ad is shown. At the same time, customers are protected from cheating views, clicking blocks by bots. Ineffective advertising platforms are automatically screened out, giving space to resources with the highest conversion.

A detailed statistics system allows you to fine-tune your campaign strategy.

The webmaster does not have the ability to independently add new blocks to the site, for this you need to contact the service administrators. However, styles, sizes, number of announcements, image parameters, etc. are available for change.

A webmaster's earnings are determined by the volume of attracted traffic. At the same time, thanks to the traffic exchange, there is an increase in hosts: by giving 100 visitors, the owner of the site can get 170 new ones.

Withdrawal of funds takes place on personal requests. The minimum amount of payments is 500 rubles, money can be transferred to an electronic wallet, card or current account.

Teaser advertising on the Internet is a functional tool for influencing psychology and generating sales. When you visit sites looking for the information you need, you might see pictures with intriguing headlines that motivate you to go to the site and get more information.

Such pictures are called. In order for the user to become interested and decide to go to the site, the teaser and the title should be as connected as possible.

So what is a teaser ad? Let's look at examples. You decided to watch a new episode of your favorite series, went to the site and saw a small picture on the right side. She wears a fashionable watch and the title: only today for residents of your city a 50 percent discount + a purse as a gift. Hurry up to buy! If the ad worked correctly, you will be on the site and order the product.

Imagine also that you are a student who does not want to write a term paper, but you really want to relax watching an interesting movie in an online cinema. When you visit the site, you will see a teaser: we will do your coursework in a week. 50 percent discount just now. A click will follow and your problem will be solved.

If in both cases there is no transition or order, then the target audience was chosen incorrectly or the teaser was not good enough. Teasers are released on partner websites. In order to select the target audience as accurately as possible and gain access to the sites, it is necessary.

Consider the advantages and disadvantages of teaser advertising on the Internet.

Advantages and disadvantages

Let's start with the benefits.

1. Relatively low cost per click. Due to the low cost per click, you can target different targeting options for the same product. This will allow you to test your hypotheses and not spend the entire budget.

The more clicks you get, the more information you will have to analyze your target audience. Thus, you can get the most accurate "portrait" of your customers and turn off ads with the maximum targeting them.

2. Wide audience reach. Thanks to teaser advertising, you will get a wide audience reach. As a rule, every day this audience will expand, as webmasters with new sites are connected to the system. If your product is aimed at a wide audience, teaser advertising will become an inexhaustible source of traffic.

3. Extensive targeting options. Thanks to the targeting settings, you will be able to choose your target audience in the most optimal way. You just have to personalize the ad and the result will not keep you waiting. You can target by GEO, time, gender, age, and even the user's mobile device.

For example, you can show ads only to women in Samara under thirty years old, from seven to eight in the evening. It may look like this: citizen N is riding a bus and thinking about how she would have time to sign up for a manicure today, but it’s better to do it right away. However, there is no way to be in time for today, dinner still needs to be cooked.

Scrolling through a women's forum or a cute blog, she will see a teaser: do you want a manicure, but you don't have time? Especially for you, a 30 percent discount, we work until ten in the evening. The result will most likely please you. And her too. Effective teaser advertising at its best.

4. With a well-chosen teaser with a catchy title, the conversion will be high.

5. At your disposal there are a large number of teaser networks tailored to a specific topic. Some networks can be completely focused on adult traffic, others on entertainment content (for example, casino or poker).

6. Teasers are easy enough to create. It does not require a staff capable of absorbing any budget. You can do it yourself or use ready-made teasers.

1. This type is often relevant only for consumer goods and services. News and content intended for a wide audience will also do well. Advertise goods and services. It is much more difficult to work with goods and services of narrow consumption (be it specialized equipment or a narrow segment of specialized services), although it is possible.

2. Incorrectly composed teasers can reduce the effectiveness of the campaign to a minimum.

3. When compiling teasers, the effect of “banner blindness” should be taken into account. Imagine a teaser about a new weight loss drug (before and after picture, caption) Well, competitors often like to create similar teasers with or without changes. They become boring to the audience, thus they cease to be perceived. This is "banner blindness". After analyzing the advertising materials of competitors, you will understand how to create a teaser that will be noticed.

4. Some webmasters like to mix in low-quality traffic. Subsequently, they are excluded from the system. However, due to such traffic, you can spend your budget and not get results. In order to minimize the risk, use analytics tools and do not forget to create blacklists.

1. Before you get started, check what type of traffic can be purchased in the selected teaser network. Its main types are: news, entertainment and adult (traffic for adults). Mixed traffic usually dominates in teaser networks. By learning which of the listed types the teaser network uses, you will be able to evaluate the audience. I know the audience, you can more effectively set up basic targeting. Also, the approach to creating creatives and the requirements for moderation depend on the type of traffic.

2. Use targeting. There are two ways here: based on the knowledge of the type of traffic and your audience, you can set up targeting for your segment. Or set up targeting for a wide audience, then use analytics to get a portrait of the target audience in the selected teaser network and create a new campaign. The choice of approaches depends on the budget.

3. Don't forget to use macros. Macros are special constructions that will allow you to get the maximum information on each user who has switched. The more macros, the more transparent the statistics and the higher the understanding of the audience that you need.

4. Use postback. With its help, you will find out from which platform the client who left the application came from.

5. Don't forget about blacklists and whitelists. They will allow you to turn off low-converting sites or receive traffic only from the sites you need. A little later we will dwell on them in more detail.

The importance of black and white lists

Once you have started driving traffic and getting detailed statistics (if you used the recommendations presented earlier), you will be able to find out from which sites you receive conversions, and which sites do not work or give very low conversions. Sites without conversions simply consume your budget, so they should be turned off. To do this, we need the function of compiling a blacklist.

However, a blacklist is a double-edged weapon. On the one hand, you save the budget, on the other hand, you can turn off sites that will work great with other creatives. It is up to you to decide whether it is worth adding the site to the blacklist and whether you need to try other creatives. Often the decision is made based on experience and budget.

A whitelist is used to compile a list of sites where you have a good conversion rate. This is a great tool, but there is a nuance here.

The white list reduces the volume of purchased traffic and creatives will have to be updated more often. For a whitelist, we recommend creating a separate campaign and replenishing it with new sites.

Goods and services for advertising

Products for health.
Cosmetics and perfumery.
Means for weight loss.
Products for adults.
Fashion accessories and their replicas.
Replica watches.
Copies of top smartphones.

In the service sector are in demand:

gambling (casino, poker, binary options);
mobile subscriptions;
acquaintance;
loans;
online earning systems.

This is an incomplete range of services that are well suited for advertising in teaser networks. Based on it, you will be able to understand whether it is worth testing the niche you have chosen.

Netizer formats

Advertisers can also work with non-teaser traffic formats. For example, let's take three formats. If you want to test a new offer, have a small budget, or want more traffic, you should try a clickander.

- a format whose principle of operation is as follows: the user enters the site, clicks on any of its areas. At this point, the advertiser's website opens in a new tab. This type of advertising does not prevent the user from interacting with the site. By minimizing the window, he will see the advertiser's website and, if the offer hooks him, he will perform the action you need.

If you want to work with mobile subscriptions, you should also pay attention to the following non-teaser formats:

mobile blind. The visitor is immediately redirected to the advertiser's site without noticing the substitution (in the same tab). Suitable for mobile traffic only. The format does not harm the position of the site in the organic search engine results.

Lite blind. The first time you click on any area in the next tab, the advertiser's website opens. The visitor's attention moves to it, and the webmaster's site remains open in the next (inactive) tab.

Having mastered them, you will be able to receive a lot of traffic, which will be nice to convert and make a profit.

Teaser advertising cost

So, the ad format is chosen, the creatives are ready. Now you need to understand how much one click costs in teaser advertising on the Internet. In each teaser network, it is different. Consider the average cost per click in VisitWeb. Let's choose the most popular formats: teasers and clickanders.

The average cost of clickander traffic in different categories is as follows:

Products in the adult theme (desktop and mobile) - from 10 kopecks to 4 rubles per click, depending on the targeting settings.
Wapclick adult themes from 50 kopecks to 4 rubles 70 kopecks, depending on the operator and targeting settings.
Gambling from 10 kopecks to 2 rubles 10 kopecks, depending on the targeting settings.
Beauty and health from 5 kopecks to three rubles, depending on the targeting settings.

Products in the adult theme (desktop and mobile) from 20 kopecks to 4 rubles 70 kopecks per click, depending on the targeting settings.
Wapclick adult themes - from 70 kopecks to 5 rubles 70 kopecks, depending on the operator and targeting settings.
Gambling from 15 kopecks to 6 rubles 10 kopecks, depending on the targeting settings.
Beauty and health from 15 kopecks to 6 rubles 10 kopecks, depending on the targeting settings.

You have to constantly look for new bundles, +. And if the offer is “gray”, then it’s problematic to advertise in such advertising networks. By a “gray” offer, I mean a product of dubious quality.

For example, copies of branded watches, dietary supplements, adult products, online casinos and others. Where can they be advertised? After all, such offers are in great demand among people, and advertisers earn a lot of money on this.

It's stupid to miss out on such a fat piece of the pie. There is a demand - there is a supply! Teaser advertising is great for such products. In teaser networks, the audience is estimated at millions of users per day!

Where do teaser networks have such a large audience, you ask? Everything is simple. There are a lot of "gray" sites in Runet. By "gray" sites, I mean those sites that host pirated content.

First, torrent sites. These are sites where you can download any movie, music, game or program. In a word, "freebie". And where there is a freebie, there is a lot of traffic.

The second is the so-called online cinemas. Sites where you can watch any video content for free.

Third, all other sites with similar content.

As I said earlier, such sites have a lot of traffic. Naturally, they also want to make money on their popular resources. Such sites are not accepted for contextual advertising due to pirated content.

What is a teaser ad

So, let's use examples to understand what “teaser advertising” is and how it works. Most likely, you visited the above sites and you could not help but notice such advertising.

It tells us that a certain girl earned money for a car and a yacht in two weeks. The ellipsis is here for a reason. Such text makes you click on the picture and find out what kind of miracle method it is. The same teasers can be found in the topic of weight loss. They promise to lose 15 kg. in one day, with nothing to do. You just need to drink the “super remedy” at night and you will get the result!

Most people are very lazy. They don't want to work for years to build a business. They do not want daily and exhausting workouts to lose weight. Such people want everything at once and, preferably, do nothing. Even if you understand that this does not happen, you will still click on such a teaser for the sake of curiosity.

Webmasters who make advertisements are well aware of what can interest such people. The more people click on the teaser ad, the more the teaser itself will gain CTR. The higher the CTR, the greater the chance that the teaser will be shown more often on all partner sites.

The algorithm for launching teasers is something like this. Make at least 50 different ads. Launch and see which teaser will catch on and gain a high CTR –– it will give more and more transitions. Out of 50, 1-2 ads will work.

All others must be turned off. And do so until you find your “golden” teaser, which will give a lot of clicks and sales!

Teaser ad quality

The quality of traffic from teaser networks leaves much to be desired. This is due to the fact that, first of all, due to dubious sites and unscrupulous owners of the sites themselves, who mix bots with visitors for profit.

A bot is a program that perfectly clicks on ads, walks around the site with a product, but does not buy anything! After all, as you know, bots do not buy!

The advertiser will pay for such clicks, but will not see the result. And he may not have the right idea about teaser advertising. Usually they say this: it's all garbage, this kind of advertising does not work and they leave.

If you are a beginner and have never worked with teaser networks, then you will 99.9% lose all your money. In order to start working effectively with teaser advertising, you need to have a budget and be prepared to drain money at the first stage “to a minus” or, at best, “to 0” in order to start compiling your so-called “Black List”.

This is necessary to identify all sites (sites) that only spend the budget and do not bring sales. This could be for several reasons:

Lots of bots
The site does not have your target audience

For compiling a “black list”, free analytics services Yandex Metrika or Google Analytics are suitable. For each product, it is recommended to create your own “black list” of sites.

Due to the false texts on the teaser, a lot of clicks are made for the sake of simple curiosity. The question may arise, is it possible to make teasers with a “normal” description, without yellowness and deception! The fact of the matter is, if the headlines are true, then people will not be interested and they will not click on such ads.

There will be no clicks - there will be no good ctr. My opinion, here it is necessary to find a golden mean with writing texts. You can also use magnet words. The advantages of teaser advertising is that you can buy traffic here from 50 kopecks per 1 click.

Teaser ad examples

To date, there are about 30 working teaser networks in which you can place your ads. In some of them there are so-called “teaser windows”.

With the help of such showcases, you can see which teasers work best at a given time. The higher the teaser is, the higher its ctr in the system.

With this information, you can model creatives and use them in your advertising campaigns. You can also see what products and services are in demand in teaser advertising now. The largest teaser advertising network is MarketGuide. Her window looks like this.

Best teaser networks: TOP-7

These teaser networks are enough to get a lot of traffic. Remember to make your own blacklists and never buy them from other people. There is a high probability that you will simply throw away your money!

In some teaser networks, it is not possible to create blacklists. According to the owners of teaser networks, this is due to the fact that they monitor the quality of their traffic and do not accept any sites into the system. Plus, they have their own bot traffic tracking tools. This is neither good nor bad.

Due to the popularity of selling physical goods via the Internet, teaser networks began to appear that work only with such goods. Doubtful goods are not allowed there, like the above networks. This attracted the attention of quite large online stores. Example: recreative.com

If you plan to sell physical goods, then I recommend starting with these networks. The traffic here is of good quality and no blacklisting is required.

Useful Services

If you decide to seriously engage in teaser advertising, then you will need online services that will simplify your life. There are several solutions on the market that allow you to keep an eye on your competitors. With the help of such "spies" you can monitor advertising campaigns in all teaser networks at once.

You can see from which teaser network your competitors buy traffic, what pictures and texts they use. You can see how many times the teaser was shown. For example, 10 teasers were shown only 100 times, and the 11th teaser got 10,000 impressions. It can be concluded that such an ad is profitable, you can completely copy it for your product.

Such data saves a lot of time. Webmasters have different attitudes towards such services, because they allow you to copy a working bundle: traffic + offer in a few minutes.

Imagine, someone sat down and uploaded a bunch of ads to the teaser network, spent their money to reveal their “golden teaser”, they could spend several days on this! And with the help of such a service, you can, without spending money on all the tests, just copy, repeat and earn!

You can also use these services as ideas for your ads. See what creatives your colleagues are using.

As I said, there are several such services. You can search for them on the Internet. They all have one drawback - they are paid. It must be understood that in capable hands it pays off very quickly.

Personally, for the third year now, I have been using the publer. This service can work not only with teaser advertising. The screenshot shows all its features. It has free registration and has a demo mode.

The following service will help you track the quality of your traffic. This is a service for “catching” clickfrog bots. I did not use this service, I have nothing to say about it. As I said above, someone uses this service, someone prefers to track everything manually.

The last and most pleasant service that I recommend to you is getuniq . This service is free, and its feature is that you will receive a 10% discount when purchasing traffic in the largest teaser networks!

These services are enough to keep your finger on the pulse, working with teaser advertising and more.

🔥 Source of income! Do you want to create an additional source of income and earn from 50,000 rubles per month through the Internet? I'll show you how to create a profitable website and start making money on it (without technical knowledge)!