How to get to Yandex.Market, how much it costs and whether your business needs it. Yandex Market - a huge database of products on Android Game market Yandex

Works

Yandex Market- a service for comparing product characteristics and their prices. Created on November 30, 2000 and maintained by Yandex. Internet users are available detailed descriptions characteristics of goods, selection of goods according to parameters and quick selection using artificial intelligence Guru and ready-made recipes, comparison of models and prices, customer reviews of products and stores.

Statistics

More than 11,000 stores supply Yandex.Market with the latest information about the availability of goods and their prices (as of November 10, 2012, 46,298,941 offers, divided into 23 categories from 11,153 stores). The daily audience is more than 1.2 million people, the monthly audience is more than 12 million people throughout Russia.

As of November 2008, the most popular thematic sections of Yandex.Market were electronics, photos, computers, phones, household appliances, and books. The greatest demand for Cell Phones, cameras, laptops, refrigerators and washing machines. It is worth noting that there is also seasonal demand, for example, in spring and autumn they are actively looking for tires and wheel disks, air conditioners.

History of development

In the spring of 2000, Dmitry Zavalishin, Evgenia Zavalishina and Ilya Polozhintsev came to Yandex with the idea of ​​​​creating a service for customers that would allow them to quickly and easily select the right product.

On October 16, 2000, Yandex.Guru was opened, implementing the idea of ​​​​selecting goods according to their consumer properties. At the start, several categories were created: digital cameras, car radios and cell phones. In parallel, work was underway to create the Yandex.Products service - a universal search and reference service. The service opened on November 30, 2000. Guru and Products, two closely related services, implemented the basic functions and business model of the future Yandex.Market. This date is considered his birthday.

In 2002, the Podberi.ru project was purchased, which helped to significantly increase the number of categories with catalogs, and therefore better select products for these market sectors, and it was decided to combine three services into a single platform for buyers and sellers. At the beginning of December 2002, the merger was completed with the opening of Yandex.Market.

Thus, the development of Yandex.Market lasted almost three years before the first launch; By the time Yandex.Market was launched, about 160 stores were directly connected.

In February 2009, the Yandex.Market service added the “History of Store Visits” service. Now authorized users of the product catalog were able to use the history of previously viewed offers, as well as rate the online store where they made the order. Such a service can be very useful, for example, if a user wants to find a previously selected product that he forgot to add to the cart, or if he wants to leave a review about an online store, but forgets its name.

On May 26, 2010, a summary card of the advantages and disadvantages of the product, generated based on user reviews, was introduced for the presented products.

In June 2010, a new “Formalizer” component appeared in Yandex.Market, which allows you to extract a meaningful set of parameters from the product description by which Yandex.Market users can select a product.

In April 2011, Yandex.Market also opened for offline stores, that is, stores that sell only in sales areas, do not accept orders via the Internet and do not deliver goods to the buyer. With the advent of a new type of store, changes have occurred in the service. A map with sales points appeared on the model's card. If an online store has a point of sale, then the offer can be displayed in two places on the card: in the block with online stores and in the list of offers on the card. In order for users to select a store by location on the map, they need to specify the addresses of the online store’s sales points. Filtering of stores has also appeared in the search and on the Yandex.Market map. Users can only view offers from delivery stores, pickup points, or offline stores.

In May 2011, the rating calculation system on Yandex.Market was changed. According to the new rules, additional bonuses are awarded to stores that take a responsible approach to the quality of customer service. Thus, if the store has not registered any errors for 3 months and negative reviews, then when calculating the rating, the “Bonus for the quality of the store’s work” will be taken into account, which can bring an additional “star”.

On November 1, 2011, the Yandex.Market application appeared for phones on the WP7 platform.

In September 2012, Yandex launched an online hypermarket for the selection of clothing - garderob.yandex.ru. Visitors will be able not only to examine or compare, but also to choose suitable wardrobe items and accessories for them.

Yandex.Market for buyers

For each online store registered on Yandex.Market, a rating (up to five stars) is indicated, based on user voting. Any user can rate stores. The Yandex.Market quality service collects information about stores - the availability of goods, the price compliance with those indicated on the website, etc. This data is used to calculate the rating until there are enough user ratings. According to Yandex.Market, if a store’s rating increases by one star, then user traffic to the store increases by 30-50%.

To buy a product cheaper, you can select the “find out about reduction” option. It is enough to indicate the price at which you would like to purchase the product, and as soon as the price drops to the stated price, you will be able to receive information about the possibility of purchasing by e-mail. Additionally, you can specify your region and desired store rating.

Service available mobile users Internet; To find out about the characteristics of a product and compare prices in different stores, you need to take a photo of the barcode or type the name of the product in the search bar. You can call the store directly from the Yandex.Market application.

Yandex.Market for stores

For stores this is paid service(store placement on behalf of individual impossible). Placing a product in Yandex.Market is paid according to the principle of contextual advertising, payment is charged only for clicking on the product (that is, for going to the seller’s website). The cost of a click is set by the seller - the higher the bid, the higher the offer will be shown in the list of similar products. The minimum cost per click is 3 rubles. Products posted on Yandex.Market are strictly checked by moderators; there is a list of conditions for displaying materials.

To post information about products, the store needs to register, prepare a file in YML (Yandex Market Language) format and post it on the Yandex.Market website at the URL specified during registration.

The product range is automatically updated approximately every two hours. The update takes place using a bot - it downloads the price list from the link provided by the store when connecting, and publishes the updated list of products and prices.

Mobile application "Mobile consultant"

On November 1, 2011, two applications from Yandex for phones on the WP7 platform appeared in Market Place: Yandex.Market and Yandex.Maps.

On March 12, 2012, the Yandex.Market application for the bada platform was updated.

On March 22, 2012, an update was released for iPhone. The new version of the application can show stores on the built-in map and sort products by distance to them.

On April 26, 2012, an update of the Yandex.Market application for the Windows Phone 7 platform was released. new version In the application, you can sort products by distance to them and see stores on the built-in map.

Comments

Notes

Links

Hello, dear readers of the blog site. My name is and today I invite you to discuss the not little-known service Yandex Market.

If you have ever searched for a product on the Internet, you probably came across the pages of this site. Yandex market is a powerful tool for searching for products, comparing their characteristics and prices. You can also find out other people's opinions about stores or products through reviews and discussions.

Yandex Market even has its own artificial intelligence, called "Guru".

There really are a lot of opportunities for both buyers and sellers. So it’s really worth getting acquainted with Yandex Market, as it will greatly simplify your choice of goods in any area, even if it’s not very clear to you.

History of Yandex Market development and statistics

Before learning how to use the market, I suggest you look at how the project developed and how many users it has.

This service is at the peak of its popularity in the era of digital technology and the Internet, since now it is much easier for most people to go online, choose and make a purchase while sitting in a chair. In order not to be idle, I will give a few numbers that were provided by the TNS Russia group of companies, which conduct regular measurements of the Internet audience as part of the Web Index project. The information is true as of February 27, 2014, but for the overall picture it is quite suitable.

Yandex itself writes about its project like this:

That is Yandex Market is an online store that unites many other, similar, but less wide in scope of goods, stores. Read about it in the article below.

History of Market.yandex.ru

This service was conceived at the very beginning. Almost three years passed from the start of work on the service to its launch. At the end of this period, about 160 stores were connected directly to Yandex Market.

Resource capabilities

Let's summarize all the possibilities that the resource provides and identify its advantages. Yandex Market is the place where the interests of sellers and the interests of buyers converge. Both those and others will find in it a tool for realizing their goals. Actually, everyone can identify more advantages after familiarizing themselves with the service, but here are mine personally:

For buyers

So, with Yandex Market you have the opportunity to:

1. Go to the site without specific designated models and companies and choose anything: a gift, household appliances for the home, a bicycle for a child, a gadget for a car, etc...
2. Choose certain products according to your budget.
3. Understand the types and differences of all peripheral products.
4. Compare the characteristics of competitive products and identify the best one for yourself.
5. Find out the opinions of different people about a particular product.
6. Read reviews to understand the pros and cons of the purchase.
7. Eliminate unnecessary things using numerous filters.
8. Stay up to date with all the new products, price changes and discounts in different areas.
9. See what is now very popular among buyers.
10. Avoid a bitter experience with an unscrupulous store by looking at its user ratings.
11. Choose a store closer to you and better in terms of service.
12. Get shopping ideas by browsing categories.
13. For each product, get useful additional products. For example, if you are buying a bicycle, Yandex Market will offer to buy you protection, a backpack, a pump.
14. Ask questions to the owners of this product in the “discussion” section.
15. The Market keeps a history of your searches, which can always be viewed later in “My Finds.” There are times when a link to an important site is lost, but you remember how you found it. By delving into history, you can thus restore what was lost. If necessary, you can delete individual positions or even the entire history of your views and searches in the Market. Read more about this in the publication about.

For sellers

For online stores this is good way prove yourself and get .

1. A truly high-quality store can get a well-deserved assessment And reputation, which will attract the public to him. For example, the rating is affected by each user rating, the maximum rating is five stars. If customers are satisfied with the store, then its rating will increase, and accordingly new customers will treat it with respect. great confidence.
2. Naturally, For stores this is a paid service. Product placement is paid according to the principle, that is, payment is charged only for clicking on the product and going to the seller’s website. The cost is negotiated with Yandex market. The higher the payment rate, the higher the product will be in the search.

Everything for the people. Yandex Market interface.

Enough theory, let's get to work! So, we are on the main page of Yandex Market, everything is replete with pictures and lists, let's figure it out.

The interface, in my opinion, is well designed. Everything is where it should be. Almost everything is intuitive. But in order not to miss the slightest detail, and this is very simple with so many pictures and menus, let's look at everything that is presented on the main page.

In the upper left corner there is search line, if you already have specific ideas for a purchase, use it to find models, companies or product categories.

To the right of the search bar you can find the main menu related to your profile. Yes, we need a profile, but not a separate one (specifically for Yandex Market), but simply one that can be used in all services. If you don’t have a Yandex email, I advise you to register, this will open up for you a large number of opportunities in the market (for example, such add to cart). To avoid any difficulties with this, I advise you to read the article, which you will find at the link above.

By the way, about Yandex services— we have access to them directly from the market, just click on the icon, which is six black squares, as shown in the screenshot below.

Another of the opportunities that you get with a Yandex profile is various manipulations with products, adding them to special lists, which you can access by clicking on the button. There is a separate list called “cart”, here you can add products that you are ready to check out.

While we are considering home page, I don’t see the point in going to the lists, so we’ll return to them later, when we learn how to add products to these lists. But here in settings It’s absolutely necessary to log in, especially if you just acquired a Yandex profile. There are not many settings here, but they will help you customize the market for yourself, as well as simplify the purchase of goods.

To begin with, we are asked to enter your data in profile. Such as full name, phone number, email, birthday. It is also possible link account from social networks . All this is optional and is needed mainly for communicating with other users, for example, discussing a new phone model.

Scroll below, here we can select city. This is necessary so that Yandex, when offering you stores, takes into account your geographic location and does not clutter the list with stores in other cities. So it’s definitely better to immediately indicate your city. There is also the opportunity, by checking the box below, to see offers from all regions, for example, if you are not too lazy to go to another city for a better price.

Since Yandex Market is still an online store, albeit on a large scale, here we can immediately place an order and delivery In order not to constantly indicate the address, you can enter it once in your profile and it will be automatically inserted into the order.

The quantity is also adjustable notifications to your email. This is convenient if you don't want to miss out on discounts or are waiting for an answer to a question that interests you. You can even refuse notifications altogether. Customize everything for yourself by removing and checking the appropriate boxes.

We've sorted out the settings, let's return to the main page. Just below the search and profile we analyzed there is a line of light gray inscriptions: Electronics, computers, household appliances...

Try moving the cursor to any inscription. Here all product categories, divided into types. At the same time, text and graphics are combined very well. Everything is very succinct and understandable. From here you can start choosing any product you are interested in, be it an air conditioner or a computer.

Below are two tabs written in large font: and "Catalog".

The catalog is the entire site map, all its sections and possible product categories.

The showcase contains the most current products, discounts and what is popular now. At the height of summer, these can be goods for the garden and recreation, bicycles, grills and barbecues, as well as everything that can be useful to a person during this hot season.

Well, what would it be like in 2015 without mobile application ? Yandex Market also has these. As evidenced by the icon to the right of the catalog and showcase tabs. By the way, it is clickable, by clicking on it you can easily and free download the application for everyone mobile systems(ios, android, windows phone). It’s convenient to have such a powerful tool and a huge catalog of products from your phone, no matter where you are.

But that’s not all, scroll down, there are more sections waiting for us.

Chapter "Popular goods". The name speaks for itself, the most purchased items are shown here, with ratings from buyers.

Below you can find out what discounted products found the largest number of buyers. Here you can see the old and new prices, a % discount, and the category of the product is indicated in gray font under the name.

Next comes the block with the largest and most recent discounts.

Almost at the very bottom story products you viewed under the name . Let me draw your attention to the fact that not only the last 4 products are stored there, but a much larger number. In order to see a larger number of products, just click on the arrow to the right of the inscription “You looked.” Alas, the arrows are not visible in the screenshot, but I hope you will see them for yourself.

And at the very bottom of the page you will see auxiliary links, where you can learn more about all the nuances of delivery, returns and exchanges, as well as much more.

Product search by Yandex Market categories. "Guru" in action

At the very beginning, I talked about selecting products using the “Guru” system and about the fact that without understanding the differences between products of the same category, you can still figure it out and select them using Yandex Market.

Now I will demonstrate this, join me.

Here we see "Select by parameters": Price, Platform, Type. And companies. No, these are not the same ones "multiple criteria", these are just the most basic of them. To set more criteria, you can click "Advanced Search". Let's move on to the advanced search page a little later; first, I suggest you study the current page, believe me, there is still a lot of interesting things on it.

Below are the products from the category we have chosen, Most Popular And the newest.

Below are popular and new products. This is something you may need along with your purchase. For example, you will definitely want to buy a case or a memory card for your phone. By clicking on the desired categories from this list, you can quickly and easily buy everything you need.

Now pay attention to the right side of the page. Here Yandex Market is really eager to help you. He offers read the article about how to choose mobile phone. Gives immediately recipes, which are good for typical cases. You will immediately get what you are looking for, without even checking numerous boxes and criteria sliders. A "Guru" about which I, perhaps, even talked too much, seems to be leading with you dialogue by asking questions about what you want from your phone. After your answer, it will redirect you to a page with already selected models and special criteria.

Let's go to the page "Advanced Search", which I wrote about earlier. To do this, click on the link with the appropriate name.

A list of telephone numbers appears here. The easiest way sort them - click on one of the values ​​above, as shown in the screenshot. And everything will be sorted according to the principle you chose. There are four in total:

1. by popularity
2. by price
3. by novelty
4. by discount amount

Each model on this page will be equipped with brief description, product photo, main characteristics, price and rating. It will also be possible here "put the item aside", go to comments or add it to comparison. What you put aside can be viewed in “My Market,” which we discussed earlier.

By the way, about comparison, this is, well, simple very comfortably. You can add not only 2 products to the comparison, but also more. Why is this convenient? For example, we compare leading models from different companies. We have identified 6 of them. Running through browser windows with characteristics, to put it mildly, is not convenient. Yandex Market offers you to see all the characteristics, or even all the different characteristics, on one page.

Try adding a couple of products to your comparison. To do this, click on the inscription "For comparison". If a product has been added to the comparison, you will see a yellow line at the top, which will notify you about this. To remove a product from the comparison list, click on the same inscription again.

To go to the comparison page, click on the button "Go to comparison" on that yellow line. It looks something like this. Agree, it’s very convenient.

You will be surprised, but even these criteria are not the limit. Having scrolled through this column with criteria and reached the “Apply” button, under this very button there is a link “Go to all filters”. A huge list will unfold in front of you for the most fastidious buyers.

Product page. The shops. Discussions.

Let’s say, after fiddling with the criteria, you still find “that same phone.” Let's go to its page and see how else this miracle service can help us.

On the top left will be the name of the product, its price range, average price, as well as the main characteristics.

In total, the product page is divided into 7 tabs, which are located directly below the yellow “Add to Cart” button:

1. Description
2. Characteristics
3. Reviews
4. Reviews
5. Discussions

Accordingly, the numbers next to them are the number of comments, reviews, reviews or discussions on this product. All these tabs, except for reviews and discussions, are on the product page (the “description” tab), only in an abbreviated form. In the tab "Reviews" Yandex places links to articles about this product from third-party sites that have acquired its trust. "Discussions" is the place where you can ask other users have something about the product.

Directly from here you can go to placing an order by clicking on “Add to cart” opposite the desired store.

Below will be products similar to yours(by category, company).

If it's important to you store location, then you can see all the stores at map your city that have this product.

By comparing stores, you can choose the store that is optimal in terms of location, rating and price.

Below there will be detailed characteristics of the product, such as battery capacity, display width, and so on.

You can find out what people think about the product by reading the reviews below. In this case, the authority of the opinion will be immediately clear. Since when writing a review, it is indicated how many people have used this product. The author's rating of the product on a five-point scale, his nickname (), the number of reviews left, and the date of writing at the bottom of the review will also be indicated.

Also, all registered users can not only write comments, but also rate them likes or dislikes. Accordingly, the more likes a commentator has, the more people agree with his opinion. You can also rate other people's comments and write your own, so you can help other people make their choice.

To the right, you can choose what rating you want to see reviews with (it’s better to also read the negative ones to complete the picture). Here Yandex Market summarizes all the pros and cons indicated by commentators.

Results

Today we got acquainted with the Yandex Market service, which makes choosing any product much easier. Now you can use it to the fullest, and the likelihood of regretting your purchase with this service is close to zero. Happy shopping and goodbye!

P.S. This post was written not by me, but by my son. His name is Roman and he is 17 years old.

Good luck to you! See you soon on the pages of the blog site

You might be interested

What is a product Who is a merchandiser - his tasks and responsibilities, the pros and cons of such work What is an assortment - its types and 5 methods of formation Yandex Plus - how to get a package paid services for mere pennies What is commerce

Advertising on Yandex.Market is becoming a reason for heated discussions among entrepreneurs. Recently, the largest aggregator of online stores on the RuNet has been changing the rules, and this is causing a wave of discontent. Where do they come from and is it worth spending time and money registering in Yandex.Market? We'll talk about this below.

What is Yandex.Market

Yandex.Market is a single platform on which online stores place their products. Outwardly, it resembles one large online store - with sections, a showcase and even a basket - recently, goods can be purchased directly on Yandex.Market, without going to the seller’s website.

Today, more than 100 thousand stores are registered on Yandex.Market that sell electronics, clothing and shoes, toys, car accessories, pet products and much more. You can sell anything there - as long as the product does not contradict the legislation of the Russian Federation and the price list for Yandex.Market is drawn up according to the rules.

But in reality, everything is not so rosy and clear. Opinions about Ya.Market are different, many are contradictory and extremely negative. We will list the pros and cons of working with the platform, which will not be written about on the official website. And you yourself draw your own conclusions whether to consider working with Yandex.Market as a channel for promoting your store.

Advantages of posting on Yandex.Market

• High attendance. More than 20 million users visit Yandex.Market monthly.
• Great credit of trust among buyers. Yandex.Market has high requirements for sellers, checks are strict and regular, so it is almost impossible to run into an unscrupulous store. People know about it and buy there more willingly.
• Automatic uploading of goods to Yandex.Market. Even if you have thousands of titles, you can upload them to the site in a couple of clicks. The main thing is to correctly format the file with the price list and product data.
• Targeted impressions. If your store operates in a specific city or has several branches in different cities, then it will be shown to the audience from the desired city.
• Synchronization of prices, assortment and other data with the store. If something changes in your store, it automatically changes in the online store on Yandex.

Disadvantages of posting on Yandex.Market

• Unjustified expenses. Recently, the administration has introduced a new payment principle - the seller can pay not only for going to the store from Yandex.Market, but also for an order from (2% of its value). This could be considered an advantage of the system, if not for one “but”: Yandex first takes a commission, and then the order is sent to the client. That is, if the client changes his mind about purchasing the order, then you will still pay Yandex this 2%.
• Moderator bias. Moderators or the Quality Control Service will not only tell you how to work with Yandex.Market, but can also put a spoke in the wheels of your business. Thus, many entrepreneurs complained that their stores were shut down for far-fetched reasons.
• False orders for verification. Other entrepreneurs described how Quality Control employees placed false test orders in their stores. When the seller bought the goods and paid for delivery, the buyer refused the order, which led to losses. Be prepared to be tested in the same way.
• Difficulties in working with loyalty. If the buyer does not go from Yandex.Market to your store, but buys goods directly there, you will not be able to fully do business, work with loyalty, you will not be able to communicate with the client, track his movements around the site in order to understand how to improve it.

As you can see, the shortcomings of Yandex.Market services are serious. Of course, you can use the system, but you should not consider it as the main source of clients. If half of your customers are from Yandex.Market, you should reconsider your promotion strategy. If you are considering Yandex.Market for a store entry level, then it's worth a try. We will tell you below how and what to do for this.

How to get to Yandex.Market

Step 1. Website preparation and checklist

To prevent your store from being rejected during the first inspection, make sure that it has everything that Yandex.Market rules require:

• “Cart”, “Delivery” and “Payment” pages with necessary information and other mandatory features of an online store.
• “Contacts” page with a phone number where you can be reached.
• Current prices for goods, store addresses and delivery conditions.
• Information about legal entity that carries out entrepreneurial activities - Yandex.Market does not host stores whose owners are individuals. We wrote an article like this.
• Products that are permitted for sale in the Russian Federation and have not been used.
• No pop-ups on product pages.

Step 2. Create a price list for Yandex.Market

The price list is needed to upload to Ya.Market the goods that you want to sell there. If there are few of them, then you can create a price list manually. But most often, store owners provide a full assortment on the Market and they need automatic unloading. This can be done by preparing a price list in one of three formats - YML (Yandex Market Language), CSV or XLS. Read in detail about how to unload goods and create a price list.

The Shopconstructor management system has the ability to create a YML file with a product database. This is the most convenient option; Yandex.Market believes that it has the most opportunities.

YML file creation form on Shopconstructor

Take the time to prepare a proper price list. If there are errors in it, you will not be able to add a store to Yandex.Market until you correct them. If the file is not filled out in enough detail, the store will occupy low positions in the rankings, will not always appear in searches, and will be seen by fewer people.

Here are some elements from the YML file necessary for uploading goods on Yandex.Market:

param - characteristics of goods, for example, color, size, weight, configuration. Fill in this property, and right on the Yandex.Market page the user will have access to the product in different colors, types, and so on.

delivery-options - this element displays conditions - terms in working days and cost.

sales_notes - used to indicate the minimum order amount, the need for prepayment, as well as promotions and sales, if you have them in your store.

price - current price of the product, required parameter.

oldprice - old price for a product that must be lower than new, an optional parameter.

country_of_origin is an optional but desirable element that indicates the country of origin of the product.

category - an attribute that is necessary for the correct distribution of goods into categories. If goods are distributed correctly, they will be easy to find keywords and view more often.

It is impossible to create universal instructions on how to add products to Yandex.Market, because different goods different characteristics and features. But on the official website there are recommendations for different product groups.

Step 3. Registering a store in Yandex.Market

To begin registration, follow the link. You will be asked to fill out the following form:

Check the box next to “Online store” if your products can be purchased online. “Retail online store” - for those who use the site as a storefront and sell goods only in retail outlets.

The name and phone number of the store owner must be real - if the Yandex.Market administration has questions for the owner, authentic data will be needed.

After this, you will be taken to the next page for registering a new store on Yandex.Market. There you will need to upload a price list or provide a link from where the Yandex robot can download it. Automatic check price list is processed immediately and if there are errors in it, the system will report this.

Step 4. Setting up the Market

So, you have filled out all the fields and compiled the price list correctly. Congratulations - just a little time is left, and you will be able to sell your products on Yandex.Market. The final touch is setting the placement parameters.

Please fill out these fields carefully. This is especially true for your points of sale - indicate the real addresses, telephone numbers and work hours of each of them, because Yandex.Market employees will call and check. If a point of sale does not pass inspection, it will be removed from the list.

Learn more about how to add a store to Yandex.Market and how to set it up on the source website.

How much does it cost to place a store on Yandex.Market?

Registration on Yandex.Market itself is free. You need to pay for results - for transitions to your website or for orders that were made under the “Order on the Market” program.

Pay for conversions (CPC model)

The minimum cost per click in Yandex.Market is 3 rubles. It may increase as rates increase. You can set the rates yourself (indicate in the price list or in personal account) or use special services to manage bids on Yandex.Market, for example PriceLabs. The size of the bet affects the store’s position in the Yandex.Market ranking. But here, as in contextual advertising, not everything depends on the amount of bets. Positions are also influenced by customer reviews, how carefully the price list is filled out and other factors.

For the store to be displayed, you must have money in your account. The minimum deposit amount is $10. Payment for clicks is debited once a day

Payment for orders (CPA model)

If you choose this payment method, the cost of posting on Yandex.Market will also be free. You will pay if:

The buyer will place an order through Ya.Market, that is, add goods to the cart

The generated order will be sent to your Yandex.Market partner interface or to the store’s administrative panel for processing.

The minimum commission for an order is 2% of the cost of the goods. The fee is charged after the order is assigned the status “Sent for Delivery”.

Note! If the buyer does not pick up the order or refuses it, Yandex will not return the commission to you. Service employees motivate this by the fact that customers need to be “weaned off” from postpayment and encouraged to pay for the order immediately, online.

How to take the best places in the ranking of an online store on Yandex.Market

All products that you have uploaded to Yandex.Market are sorted into categories and compete with products from other stores. The position of products in the ranking is influenced by many factors:

• The product title is complete and contains no unnecessary information.
• Full description of the product.
• Availability of additional parameters, for example, size or color. If these parameters are not specified, the user who is searching a certain color or size, will not see your offer.
• Delivery terms. Offers with fast and free shipping are often shown first.

Availability of discounted products.

Customer reviews, which also influence the rating on Yandex.Market. But use only real reviews - the administration can disable your store for cheating.

A trained program - Classifier - is responsible for sorting goods into categories. As in search engine optimization, no one knows the exact algorithm of its operation. Therefore, all that can be recommended to improve a store’s rating on Yandex.Market is to improve offers and make them more attractive to customers.

How not to place a store on Yandex.Market: common mistakes

Here we will list typical mistakes, due to which adding a store to Yandex.Market does not occur or becomes ineffective.

• Outdated prices. Moderators often reject price lists due to outdated prices, outdated delivery conditions, or because items made to order are displayed as in stock.
• Watermarked images. Take your time and find photos of products without watermarks - this is better, first of all, for your customers. You can also take photos of the products yourself. We wrote an article about...
• The “delivery-options” parameter is missing delivery information. If you leave this parameter blank, the default delivery time will be 2 days. And even if you deliver the goods on the same day, the user who needs urgent delivery will not see your store in the search.
• Orders are processed slowly. If you decide to upload products to Yandex.Market and sell them there, work with your sales managers to see how quickly they process orders. The Yandex.Market Quality Control Service may come to you with a test order. And, if she thinks you handled it poorly, the store will be downgraded.

Is Yandex.Market necessary for stores: drawing conclusions

For many beginning entrepreneurs, registering on Yandex.Market is a great opportunity and a path to the wallets of thousands of clients. For those who have already more or less mastered the expanses of online commerce, these are restrictions, strict rules and the constant expectation that your store will be turned off for some subjective reasons.

If you decide to register on Yandex.Market, we wish you patience. This is not the easiest way to advance; you don’t need to make it your main one and have high hopes. After all, one of the reasons you started your own business is because you don't like being controlled by others. So why make your creation too dependent on a third-party service?

Good luck and high sales!

In this article we will look at how to upload information about products from your store to the price aggregator Yandex.Market.

In order for products from your store to be displayed on Yandex.Market pages, you need to take just 4 simple steps:

• Register your store in the Yandex.Market system
• Upload a price list with your products to Yandex.Market
• Configure your store settings in Yandex.Market
• Transfer money to your Yandex.Market account

Attention!

Registration under domain emails is not supported. Mail must be registered with Yandex and end with @yandex.ru.

Registration of a store in the Yandex.Market service

To place a store on Yandex.Market you will need an account (address Email) on Yandex, from which a store has not previously been placed on Yandex.Market. Log in with this account and go to store registration.

Picture 1.

When registering a store, you will need to select a legal form. Be careful! Placing a store on behalf of an individual is not possible.

Required information for registering a store:

• name of organization / full name individual entrepreneur;
• the address where the office/sales area of ​​the store being located is located;
• address (domain) at which the online store website is accessible;
• OGRN number

This information is necessary to comply with advertising laws.

AdvantShop allows you to upload products to Yandex.Market from your store automatically on a schedule, if necessary.

Go to the administration panel, menu item “Sales Channels” and click on “+”, in the pop-up window select “Yandex.market” (Fig. 2).

Figure 2.

On the page that opens, if there is no upload, create one (Fig. 3), or select an existing one. Next, in the “Product Selection” tab, you can choose which categories/subcategories of products to upload to Yandex.Market - all at once or only selected ones (Fig. 4, 5).

Figure 3.

Figure 4.

Figure 5.

Pay attention to the tab " Upload options". It is necessary to indicate the basic and additional settings for your uploading of goods to Yandex.Market.

Basic settings, without which it is impossible to upload:

• Upload name - the name of your upload (displayed only in the administrative panel of the site)
• The upload file name is part of the full link to your price list, for example, http://site.ru/ yamarket.xml
• If you plan to set up a schedule, you must specify the start interval
• Extra charge (if the upload file is generated specifically for Yandex.Market, then leave this setting with the value “0”, because prices uploaded to Yandex.Market and prices on the website must match - otherwise the service will refuse to list your store)
• Name of shop
• Company name

Save your settings (Fig. 6).

Figure 6.

When all the upload settings have been checked and all the necessary product categories are selected, click the "Export" button. The process of exporting the goods you need to a price list for placement in the Yandex.Market system will be launched. Upon completion of the download, you will be provided with a link to the price list, which you can download to your computer or open in your browser using the link (the link to the price list is indicated in upload settings). This is the price list file - information about all products in one file (Fig. 7).

Figure 7.

Figure 8.

In your Yandex.Market personal account, you can not only provide a link to the price list, but also download this price list from your computer. However, we recommend specifying a link to the file, since when setting up automatic update file according to a schedule (on the store side), it can be updated in Yandex.Market only via a link.

Store settings on the Yandex.Market side

The store settings on the side of the Yandex.Market service can be made according to the following instructions:
Setup.

Basically, these settings boil down to specifying additional information about your store, terms and conditions of delivery, etc.

Payment for Yandex.Market

Placing goods from your store on Yandex.Market pages is paid according to the principle contextual advertising- You only pay for a click on a product (that is, for going to your website). The cost of a click is set by you independently - the higher the bid, the higher your offer will be shown in the list of similar products. The minimum cost of one click starts from 30 kopecks.

Tips for posting on Yandex.Market

• The success of an advertising campaign in Yandex.Market depends on the correct presentation of the product: photographs, assortment and, of course, price. It is not necessary to upload the entire product catalog of your store to the service - you can select the highest priority products and carefully work out their placement on Yandex.Market. Sometimes this is enough to not only recoup the investment in advertising campaign this service, but also get significant profits.
• Be careful when checking the product offers you place (description, price, photos) - products posted on Yandex.Market undergo a very strict check by moderators.
• Remember about the rating of your store in Yandex.Market: we are talking about both the rating of the products themselves and the rating of your store. If the service level is low, you risk failing the entire campaign in Yandex.Market, because negative reviews about your store will push potential customers away from you.
• Work on the quality of services provided and the quality of your website. In the case of site quality, statistics counters will help you, which will provide information about visitors to your site. Instructions for installing attendance counters are available at the following link: Statistics counters.

Download the checklist for launching a store