How to advertise a group on Instagram. Competent promotion of the group on Instagram. Don't forget about mobile users

Liya Kanarskaya

Why you need to create an Instagram account right now

You can only link your Facebook and Instagram accounts if you have admin rights on your company's Facebook page. If they are not there (or there is no brand page), then you can link them to your personal page.

To link FB and Instagram accounts, you need to select “Settings” – “Account” – “Linked accounts”:

Select Facebook and enter your login information:

You will now see the name of the page you linked your Instagram to:

You can skip these points if you have already linked your account to your company’s Facebook page at the first stage.

Afterwards you can configure a few more important parameters.

For example, disable commenting on your posts. To individual photos/videos or to all posts at once.

If anything, remember - you can always complain about spam directly in the comments:

By the way, Instagram is seriously concerned about – as Kevin Systrom (CEO and co-founder of the photo network) puts it – the “psychological comfort” of its users. This way, owners of private (closed) accounts can delete any subscribers without notice. And soon it will be possible to send anonymous messages about users who urgently need medical and psychological support. These are panic buttons for Self-Injury Posts (literally: posts of self-torture).

Stage 2. Description, link and avatar: register your account correctly

Profile description.

In the profile description, place important information about your company: USP, a brief description of the nature of the services. Don’t fill the description with hashtags or a lot of emojis (emoticons). Please be aware of the 150 character limit.

To track traffic from Instagram, you can put a UTM tag at the end of the link in your profile description. But until recently, Google Analytics was not on good terms with Instagram. Traffic from the application in GA reports was attributed to the source - direct (direct traffic). However, some traffic from the application may still not be recognized by GA. This problem can be solved using a redirect.

So that the address looks like https://site.ru/?utm_source=instagram&utm_medium=social&utm_campaign=bhphotovideoaccount did not confuse users, we make a link like http://site.ru/instagram(or something similar) and add it to our profile. And then we set up a 301 redirect to a UTM link that will lead to our website. When a user clicks such a link on your Instagram profile, the added parameters will be sent to Google Analytics - and the corresponding data will appear in your reports. Plus, Instagram considers such links more reliable than shortened ones. Attention! Google Analytics is case sensitive: utm_source=Instagram and utm_source=instagram will appear as different traffic sources

Link to your site.

If you want to make multiple links on your Instagram, use services like taplink - this one, for example, is an internal application. That is, a URL like taplink.cc does not take you away from the social network, but can serve as an informational business card and a store. Classic content on the free plan would look something like this:

Stage 5. Pay attention to hashtags

Hashtag Always must correspond to the topic of the post.
Use 5 hashtags per post. Yes, the more hashtags, the wider the reach. However, 30 hashtags for one post will be placed on the screen so poorly that they can distract the subscriber from the main thing - the picture itself. Don't make your posts look like spam.
Remember that the most popular hashtags in search will quickly move you down.
Make a custom hashtag and experiment constantly.
Mistakes are sometimes incredibly attractive. Typos can become a feature if you try hard enough. This is how the domain and name of one of the agencies in Moscow appeared, for registration and approval of advertising signs. The Reglama option delighted my customer. REGISTRATION and a deliberate mistake in the word advertising, do you understand?

Remember that not only usefulness and emasculated photos from the studio can sell, but also trash and humor:

Style will help you stand out, there will always be grateful users

Nature itself will help emphasize the mood of the brand:

Let's move on to the video. Previously, videos in the Instagram feed were limited to a 15-second interval; today, the maximum time for a video post is 1 minute. Now we can say with confidence that posts with videos get much more reactions than photos.

And at the end of 2016, Instagram launched a new feature - live video broadcasts. Live broadcasts can now be saved and shared with other users. Be sure to try working with live broadcasts: we told you how to launch them and make them watch.

But the laurels of YouTube certainly did not give rest to the developers of the social network, so Instagram in 2018 launched a new video platform IGTV, which is designed for long vertical videos.

Remember that the use of video must be justified by your brand’s digital strategy and pursue specific goals. Development, filming, and editing of video is not the cheapest expense item, so decide in advance exactly what tasks you want to solve with its help. Smart video marketing will allow you to stand out from your competitors and make your content varied and attractive.

If you don't know where to start, I've collected the best brand ideas for you to get inspired by:

Make a social video. Social advertising from PornHub is the best thing that could be done to draw attention to environmental issues. This is how the video service for adults outlined its position on the problem of ocean pollution.

Hi all! You probably already have a page on the social network Instagram. Do you dream of becoming a popular blogger and having hundreds of thousands of subscribers, but don’t know how to achieve this? Take your time to contact specialized agencies and hire administrators. Today I will tell you how to promote Instagram yourself.

From this article you will learn:

Of course, popularity is not an end in itself. Everyone knows perfectly well what can be done. Not only show business stars receive income from their pages. Anyone can succeed in this. The main thing is to know a few secrets.

Greeted by clothes

It may sound trivial, but the first thing we pay attention to on Instagram is the photo. It should attract attention and stand out from the crowd. Unfortunately, not everyone has the skills of a professional photographer and is not ready to part with a round sum for the sake of a good camera. And only models can do daily studio photo shoots with hair styling, make-up and outfit changes. What should a mere mortal do? Remember the main thing:

Lighting. It plays a key role. The best photos are taken in natural light. The ideal option is outside during daylight hours. Clumsily placed artificial lighting and the yellow light from Ilyich’s bulb will spoil even Angelina Jolie.
Photo editors. Don't neglect them. There are many good apps that will help you take your photos.
Design. Add inscriptions, decorative elements, and stickers to your photos. Accounts in the same style and color scheme are very popular.

Cats and children. Oddly enough, cute cats, raccoons, dogs and other animals get the most likes. And the pages of Instagram mothers who regularly post their children are just a hit.
Come up with your own trick, and promoting Instagram will not require much effort.

For example, one Canadian blogger runs Instagram from the face (or muzzle?) of her cat. She takes it with her on trips and photographs it against the backdrop of nature. Many believe that the profile of the cat (his name, by the way, is Sookie) is one of the most beautiful in the world.

I always feel a little sad if I come across gorgeous photos online without any captions or comments. It seems that the author spared the letters. Or he decided to keep where he captured such a magnificent view a secret to avoid competition. Am I not the only one? Don't be curmudgeons, write! Even if you don't know how!

It is clear to everyone that the text should be interesting, engaging, touch on pressing topics, and touch a nerve. I will cover other aspects of this issue:

Literacy. Be sure to check the text for errors before publishing. Re-read several times, use a text editor to check spelling. Grammar errors, which are often found in the text, turn off the reader.
Write more simply. Long sentences with different turns of phrase only confuse the reader. The thought is lost, and the essence escapes.
Follow the style. If you are writing a review of a newfangled gadget, then you should not use outdated words. Don't be afraid to use colloquial expressions. Be closer to the people.
Write from the heart. What you think about, problems, experiences. Stories from life are more captivating than posts on abstract topics, divorced from reality.
Use emojis and emoticons. They diversify and enliven the post and perfectly convey the author’s mood. They can also be used to structure text, inserted between paragraphs and at the end of a sentence instead of a period.

Hashtags

A hashtag is a special tag that reflects the essence, meaning of what is shown in the photograph. It is placed under the photo after the “#” sign without spaces. By clicking on a hashtag, you will see all photos with similar content. Moreover, first you will see the publications that made it to the top, and then the latest photos. They collect a lot of likes and comments, and accordingly bring their owners new subscribers. Instagram promotion very much depends on the correct placement of hashtags.

Choose hashtags that are relevant to your photo. If you start entering a hashtag, the program will automatically offer you several options to choose from. To the right of them will be indicated the number of posts with the same tag. Choose the most popular and most relevant to the topic of your publication.

You can put hashtags not only in Russian, but also in English. This way you will at least double your audience. It would be wonderful to learn Chinese. Why? There are more than 1.3 billion Chinese people! Even Kim Kardashian cannot imagine such a number of subscribers.

Currently, Instagram allows you to put no more than 30 hashtags under one photo. So enter all thirty! This will maximize your chances of success. In addition, a hashtag subscription feature has recently appeared. By subscribing, the user will see the best publications with the selected hashtag.

Geolocation

Don't forget to indicate the location of your photos. Geolocation is your second assistant after hashtags. It is relevant for both blogs and Instagram stores. Very often people look for objects near their home (hairdressers, shops, beauty salons). When planning a trip, I myself often look at the sights on Instagram, build routes, and evaluate the convenience of a particular hotel for staying with children.

Geolocation is detected automatically if the corresponding function is enabled on your device. You can set the location manually, however, it is better not to experiment with this. The fact is that the same system works with geotags as with hashtags. That is, it is wise to choose the most popular places to get to the top, because they will be the most clickable. There is no need to open America, literally!

personal information

Even during the registration process, you should think about how to do it on Instagram. No wonder they say, whatever you name the boat, that’s how it will float. In my previous article, I already wrote that there may be problems with the name, since the most interesting and attractive ones, as a rule, are already taken. Of course, you will need to use your imagination and ingenuity to come up with a unique name for your profile.

Don't forget that Instagram has a search by title. If you are starting a page for a business, then instead of the username it would be appropriate to enter the type of product that you plan to distribute or the type of service. You can include in the name the city or area in which you will operate. For example, “parikmaherskaya_mitino”, “Produkti_na_dubrovke”.

If you weren't able to create an attractive login the first time, don't be discouraged. You can change it easily. Just click the “Edit profile” button. But don't get carried away, changing your name frequently can confuse your followers.

Here you can enter personal information or information about your store. You can write whatever you deem necessary, but I would advise you to definitely indicate the following:

First and last name in Russian (if you plan to work with a Russian-speaking audience). I don't like it when names are written in Latin letters. Firstly, a transliteration like Ivan Pupkin looks stupid. Secondly, it is not always possible to read your name correctly, since the English alphabet does not contain the letters ь, ы, е, й, ь, ъ, and you have to type them using combinations of other letters.
Occupation, hobby. For example, blogger, traveler, mother on maternity leave, etc.
Where are you from and where do you live? Please indicate your country or city. This way, your subscribers will know where to find you so they can throw rotten tomatoes at you. Joke. In fact, many are looking for fellow countrymen and willingly subscribe to them.
Link to your website, blog, store on a third-party resource.
Contact information. People most actively use Whats App and Viber now. Therefore, do not just write the phone number, but also mark it: “Whats App/Viber: +7 964 *** 55 55.” You can also specify Skype, e-mail, VKontakte id or another preferred method of communication.

Remember about emojis and line breaks! They will make your profile header more attractive. In general, pictures and emoticons are great for highlighting paragraphs.

Set a beautiful avatar. This is still relevant. You can create your own logo that will become the business card of your store. It should be bright and recognizable. It’s not a sin to spend money on a designer or go to a professional photo shoot. In some cases, Instagram promotion requires sacrifices.

What? Where? When?

Decide on the content and draw up a rough action plan. You must understand when and what you will download. Regularity is important to attract and retain subscribers. Make it a rule to publish 1-2 posts a day. This is the optimal amount. Posting a bunch of photos at once is ineffective. Photospam bores users and overloads the feed. Interesting shots need to be distributed over time and uploaded one at a time. Save your trump cards.

Rare publications are also bad. A minimum of 3 pieces per week is necessary in order to stir up the interest of the audience.

Think about who you are targeting and determine what hours to post. As practice shows, the best time for posting is evening. The period from 17 to 22 hours is considered ideal for uploading new photos. At this time, the majority of people return home from work, travel on public transport, stand in traffic jams, relax after a hard day, which means they have a couple of free minutes at their disposal to leisurely and thoughtfully scroll through their feed.

Morning and lunch hours are also considered active. I know from myself that most often I grab my phone immediately after waking up. I'm deceiving myself and the alarm clock. It seems like I’ve already woken up, but I can lie in bed for another 5 minutes, pointing my finger at the screen and collecting my thoughts.

On weekends, as a rule, there is a decline in activity. People have a hectic time, go to clubs, cinemas and restaurants, in short, there is no time. As they say on Instagram: “It was so much fun that we didn’t take a single photo.” Or they did, but it’s better to post and discuss it in a calm atmosphere on Monday, while sitting at work.

Once you have at least a couple hundred followers, you can experiment with timing. You can track the peak of activity by likes. Who knows, maybe your readers will be night owls or homebodies, not at all tied to time.

Analyze your audience

Let's say you posted a new post and saw the first likes. What to do? Like back! Mutual likes and subscriptions quickly expand your circle of friends. However, don't overdo it. To avoid cheating subscribers, Instagram has set limits on the number of likes, subscriptions, unfollows and comments. For new accounts - no more than 720 per day, for groups with more than 6 months of experience - no more than 1440 per day.

To prevent your efforts from being wasted, carefully analyze the pages you subscribe to. Look through the latest photos and stories, evaluate the user’s activity, think about whether he can become a potential buyer, and whether he will be interested in posts on your blog.

You should not subscribe to competitors' profiles. Ordinary human envy often does not allow one to be loyal and subscribe in return. So, if you post cats, it’s better to like an account with landscapes and avoid cat people.

Try to respond quickly to comments and comment on other people's posts. A like is taken for granted, and a comment expresses keen interest. Therefore, potential subscribers are more likely to respond to comments.

Popular bloggers who have already achieved some popularity use the following tricks to expand their audience:

SFS. You post a post of praise about one of your Instagram friends on your page, and in response, he publishes a note about you. His subscribers will know about you, and yours will know about him. And everyone is happy!

Competitions with prizes. Conducted by prior arrangement with several members of the Instagram community. You independently set the prize fund and the rules of the drawing, among which there will definitely be a subscription to all sponsors.

You can also include the following requirements:

like and comment under the competition post,
repost the post on your page,
Tag 2-3 friends in the comment.

The winner receives a prize, and the organizers receive a bunch of likes and subscribers.

These tools must be used very carefully. The trend is that many network users began to be annoyed by such actions on the part of bloggers. A fool understands that this is just advertising.

Cheat subscribers

You will have to spend a lot of time online, keep your finger on the pulse, and learn to feel the audience in order to independently promote Instagram from scratch. Achieving popularity through hard work is a tedious and thankless task. And, of course, craftsmen have long come up with special programs for promoting Instagram. Of course, their use is completely legal, but it is not entirely fair to other users. Whether to use it or not is a personal matter for everyone.

The choice of programs and services on the Internet is simply huge. Please note that free applications are ineffective. They quickly catch up with bots and are monitored by Instagram security service. For using programs to increase followers, your account may be blocked.

In order to get live subscribers, it is best to use paid services or hire an Instagram administrator who will provide comprehensive services for maintaining your group. Here are some popular sites for mass following and mass liking:

instamation.ru
bombagram.com
pmgrm.com
bosslike.ru
insta34-profit.ru
soc-click.pro

Everything in our world is sold and everything is bought. Fame, popularity, subscriptions, likes. The main thing is not to sell yourself. Be honest with others, and first of all with yourself. This is such a rarity nowadays!

However, quite often you can find pages of experienced and talented photographers who take successful photographs of nature, architecture and other things. The number of subscribers depends on the quality of the profile content. Here, owners of popular accounts have the opportunity to make good money on Instagram. The amount of earnings will depend on the number of page views, that is, the question of how to promote an account on Instagram is more relevant than ever today.

Why Instagram?

In fact, you can make money on almost any social network. In this article we are looking specifically at Instagram, because... it is the most convenient for making money for the following reasons:

Another plus is that Instagram has its own application for various platforms, which means that users have the opportunity to view pages anytime and anywhere, wherever they are. This is very convenient, given the modern rhythm of people's lives. Although, almost all social networks currently provide mobile versions of sites.

For clarity and a better understanding of the benefits of Instagram for promotion, below is a comparative table of the popularity of various social networks according to 2016 statistics.

Rules for promoting an Instagram account

Even though Instagram was created for sharing photos, no one is prohibited from using their page for commercial purposes. However, in order to make money easy and enjoyable, you need to know certain restrictions that exist in the rules for using this social network. Failure to comply may result in a ban from administrators.

On social media The Instagram network is prohibited:

Violators of the above prohibitions will face the following:

Likes and the ability to subscribe to the page will be blocked.
Tags, hashtags and comments will be blocked.
The password is reset.
The account is completely blocked.
The profile is permanently deleted and cannot be restored.

It’s worth noting right away that artificially boosting subscribers is not only prohibited by the terms of use, but will still not bring success. It is very important that the profile has a live audience, since pages are viewed by people, not robots. It goes without saying that there will be no views, likes or comments from pages without an owner, and therefore no use.

You should start by asking yourself questions:

Why do I need to promote my account?
If to earn money, then how will I earn money?
Who is my client, audience?
What is my audience interested in?
What will help the client solve his pressing problems?

The next step is designing your Instagram page.

The first thing that catches the eye when a user visits your page is your photo, name or nickname and information about you. Think about what might make you personally subscribe to a particular profile. Most likely, your answer will be a photo and information.

The photograph must include you personally. This is your business card. If you have several profiles on different social networks. networks, and you want your client to be able to find you on other sites, then use the same photo everywhere. This will make it easier for your audience to remember you.

It is best to write your last name and first name in your native language, or rather in the language of your target audience. If your client is Russian, then write in Russian, there is no need to use the Latin alphabet, this will not give the page respectability, as many mistakenly believe. Additionally, your name may be misread and misremembered. Or some may be too lazy to read “in English”. Make your account experience as easy as possible for users.

Indicate the place where you are from. This will give your audience more confidence in you, especially your fellow countrymen.
Briefly, clearly, concisely describe the type of your activity and who you are, so that users, without wasting time, understand why they need to subscribe to your account and what useful things you can give them.

Publishing posts

Now let's talk about publishing content. Content is the main component of your profile. Basically, this is what the page is created for.

The content of your account is what attracts the user, makes him a client, and possibly a partner. To attract as many subscribers as possible to your target audience, maintain your style and publish only your own original works. This is your peculiarity, a zest that others do not have. This sets you apart from other similar users promoting their accounts.
Take the time to step into your audience's shoes. Imagine that your profile is a photo album. It should be interesting so that you won’t be ashamed to show it to others. This means that, first of all, viewing it should be interesting to you, as a guest of your own page.

Post new photos as often as possible. Do not neglect the description, express your own sincere thoughts in the comments. Take high-quality photos. Be sure to respond to your followers who comment on your posts.

Among other things, it will be useful to create a content plan that outlines the interests of your audience and the relevance of the planned photographs.

Attracting followers

Ways to attract new subscribers:
Hashtags.
Geolocation marks.
Likes for other users.

Promoting your Instagram account is necessary for every member of the community who plans to use this social platform for sales, advertising, brand promotion and generating additional income in all its forms. There is a strong opinion that promoting a page requires huge financial investments, which only celebrities and oligarchs can do. In this publication, we will tell you how to promote Instagram yourself, for free and without the involvement of social media promotion specialists.

What can you get from a promoted account?

Social networks today are a territory of unlimited possibilities, especially for active and enterprising people. Instagram is one of the three social programs from which the largest amount of traffic comes, and in terms of audience activity, Insta occupies a leading position among all social networks.

So, what does a promoted account on this social network give to the user:

The ability to sell your own and other people's goods and services.
You can advertise anyone and anything that can be profitably presented and sold to an audience.

Buzova understood this topic in time and is making good money from it...

Receive income from selling photos through stocks and specialized exchanges. Many companies actively purchase good quality user photos.

Based on the above, the conclusion suggests itself that a promoted page on Insta is nothing more than virtual capital, which, with the right approach, can be turned into a full-fledged source of real income.

Before you start promoting your page yourself, you need to clearly understand:

Why are you doing it;
what expenditure of effort and time are you ready for;
will you be able to regularly provide your audience with unique, high-quality and, most importantly, in-demand content;
what audience will be interested in you (as a person), your products/services and your creativity.

Having set goals and objectives for yourself, realizing the difficulties that you will face, and defining a clear plan of action, you can move on to activities to promote your account from scratch.

Why should you start by filling out your account correctly?

So, we've sorted out the theory. If you’re not scared, then let’s talk about how to promote Instagram on your own, and more specifically, where should a user of this social program start. And you should start by correctly filling out your profile.

Why is it important? Yes, because your profile, and specifically your avatar, is what greets the visitor first. It is customary for us to “meet by clothes”, and if your ava does not meet the expectations of users, then it may not reach the “exploration of the mind”. If you intend to engage in sales, then instead of your photo it would be appropriate to place an image of a profile product.

Let's move on to the description, which should be short, concise, but quite informative.

Second: we are trying to think through what, at what time, and in what format you will publish on your page (professionals call this a content plan).

Once you have come up with the theme of the images, work on their description, which should consist of short accompanying text and include:

several thematic hashtags of the “first level” (the most popular);
most of the “second level” tags (targeted at your followers);
1-2 “third level” tags (unique hashtags used among your target audience).

Before filling the page with content, try to answer the following questions:

Which target audience (TA) will be interested in your product/service?
What useful information can you give to your audience?
Why should they purchase a product/service from you?

After answering the questions, feel free to prepare your content for publication and fill out your account. Remember that the optimal frequency of publications is one or two posts per day!

Free promotion methods

Promoting Instagram for free assumes that as many people as possible should know about your profile on this service. How to do it? There are several simple techniques that allow you not only to express yourself, but also to attract new followers to your page. So, step-by-step instructions for using methods for free account promotion.

Mass liking. The same as mass following, but you don’t need to subscribe, but rather like the posts of other users of the site. Feedback depends on the delivery of your content and (in some cases) can be as high as 60%.

Artificial cheating. You can increase followers, likes, views, etc. In artificial promotion, the methods given above are used, although it is not you who will subscribe and like, but for you. As a rule, cheating is carried out using:

specially developed software that uses fake Instagram accounts (bots) to perform actions;
online services in which (in addition to bots) actions are performed by real people (offers) with active Instagram pages.

You should understand that “for free” offers will not work for you. The principle of free promotion is as follows: you yourself become an offer and complete tasks for which you receive points. With these virtual points you “pay” for the actions of other offers, but for your page.

In fairness, it is worth noting that at first, cheating can be very useful, especially if your talent does not yet have an “army of fans”, except for your mother, beloved grandmother and immediate relatives. As practice has shown, a subscriber does not log into an empty account, but we strongly do not recommend abusing cheating.

Mutual advertising (mutual PR). It works like this: you recommend that your followers pay attention to the site user’s account, and he, accordingly, promotes you in front of his audience. The method is effective, especially with the right approach. Choose an object for mutual PR with a high percentage of your target audience.

As a conclusion

Above, we looked at the basic principles of promotion and gave recommendations on how to promote Instagram yourself without financial investments. Let's summarize. Independent and free promotion of an Instagram account rests on “three pillars”: correctly filling out the account, drawing up a content plan, publishing unique and interesting content on your page. To attract new followers, you can use the methods of mass liking, mass following, promotion and mutual PR. These techniques work despite the ease of implementation. Follow our recommendations and you will definitely succeed!

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

According to official statistics, more than a million companies around the world rely on promoting a business account on Instagram. And there are good reasons for this:

Over the past year and a half, monthly traffic to Instagram in Russia has exceeded 22 million people.
In May 2018, active Instagram users generated more than 71 million messages.
Users from Russia update their Instagram feed on average about 16 times a day. In 1 second they write 1 thousand comments and give 8.5 thousand likes.

So, after all, how to promote your business on Instagram from scratch.

To get started, switch your profile from personal to “Business account” mode and optimize it. By optimization I mean the company logo, a designed profile header, and contacts to contact you.
Start posting photos of the products you sell. Remember that Instagram is a showcase, so monitor the quality of publications.
Write informative texts describing your company’s products, services, and processes.
Use at least 5 hashtags. relevant to the theme of your business.
Hold competitions for subscribers.

This is a standard but effective promotion strategy. Depending on the topic of the business, ways to promote a business on Instagram may vary.

How to promote an Instagram business if you sell goods and services

If you are promoting a fitness club or a bakery, these tips will help you:

Write the brand name in the profile title.
Complete each field on the registration form.
Put the company logo on your avatar. You can add a slogan if it is easy to read.
Make a promotion plan - what, when and why to publish.
Post photos of excellent quality. This is your business card when promoting services and products.
Communicate with subscribers in stories, find out their opinions, conduct surveys.
Create unique hashtags.

Let's say you are the owner of a small cafe-bakery. You will promote your service on Instagram as follows:

Create a content plan for publications. Show the inside of your business, tell us about sesame buns, shoot funny videos with the participation of your staff. Your subscribers should like the “picture”. Decide on which day the recipe will work best, and on which day – a video about friendly waiters and beautiful shop windows.
To attract subscribers to your page, treat an Instagram blogger popular with your target audience to barter with buns. The main thing is not to make a mistake when choosing a blogger. Check how active and “live” its audience is, how it reacts to advertising.
Take beautiful photos and run ads. Here it is important not to miss the target when selecting an audience, so that targeted advertisements for baked goods do not appear in the feeds of those losing weight. This is the task of an experienced targetologist.

If you have an abstract understanding of how to promote an Instagram page for business, it is better to turn to professionals. This way you will quickly achieve the expected result. And remember, you shouldn’t skimp on quality business promotion on Instagram.

How to promote “non-photogenic” products and services on Instagram

If everything is clear with the promotion of goods, then a fair question arises: how to sell services on Instagram that cannot be photographed. After all, more and more often people are starting to run a business whose product is difficult to visualize.

There are several non-trivial ways to promote such a business:

Place your bets on product features. The Instagram of the creator of Adobe graphic editing programs contains many works by illustrators and designers. All these people work in Adobe programs.

And GoPro publishes pictures from their action cameras. The company does not spend any money on its content, because users themselves post photos with the hashtag #gopro.

Promote your brand ideology. Come up with a message and promote it. Red Bull was the first to implement this strategy. There are no product photos on their Instagram, but there are photos of people involved in extreme sports. Users publish these photos under unique hashtags.

Transform your product. For example, let's say you sell stationery. Which user would be interested in markers in their feed? Precisely because there is nothing, give free rein to your imagination. For example, office supplies store Office deport turned pens into funny characters.

How to promote your business on Instagram yourself

And don't make a million mistakes.

To understand how to promote a business page on Instagram yourself, you will need to know everything about:

Targeted advertising.
Ranking of publications in the feed.
Quality content.
Photo processing.
Tracking popular hashtags.
Statistics and analysis of key engagement indicators.
Work to increase audience loyalty.

And if this is too long a process for you, then you will probably make misfires:

Start using bots. Non-living accounts are immediately visible; no real users will follow them.
Start mass mutual following. 3% of users subscribe mutually, and not 30% like two years ago. This method is obsolete.
Use the wrong hashtags. And this is an important mechanic for promoting a business account on Instagram. Repeated tags may provoke sanctions from the Instagram administration.
Post low-quality photos. The Instagram audience values visual content. Low quality photos are disrespectful to subscribers.
You won't make updates on a regular basis. Publications should not be frequent and highly informative or, conversely, rare and entertaining. When creating a content plan, you must take into account the ratio of educational, advertising and engaging posts so as to attract, and not scare away, subscribers.
You will create low-quality texts. The text must be divided into paragraphs, otherwise no one will read the letter vinaigrette. Markers, emoticons, “inverted pyramid” - these are all tools for working with text.

As a result, if you want to take business promotion on Instagram into your own hands, arm yourself with useful resources, study the mechanics in detail, and proceed by trial and error. But I advise you to contact specialists, because as long as you spend time gaining basic knowledge about marketing, competition in your niche will gain momentum. In just a couple of months, your competitors will have an active audience, discussions, and interesting content, while you are gaining your first subscribers. Whether you spend time on it or not is your choice, but running a business requires not only strategic decisions, but also tactical ones. And in the business arena, high-quality development and promotion of a company’s Instagram account is a tactically correct decision.