Under the gun: review of Publer - a service for monitoring VK advertising posts, community analytics and teaser networks. Free and cheaper analogues of Publer Monitoring competitors' advertising in Advancets

But we are primarily interested in communities, otherwise there is too much talk and whining that public spaces are no longer the same, it is generally unrealistic to find anything worthwhile and, yes, life is cruel. In general, arbitrageurs are no different from other people and also like to complain.

Anyway, Publer was launched at the beginning of 2015. Ovner - Sergei Tsvetaev, who was busy at the time of writing the review putting together a 1000 piece puzzle . As of today, he promises us 6.3k posts, 125k communities, 123k teasers and 830k ads from the target. Well, let's see?

Are we the only ones who think that the Publer logo subtly imitates Facebook?

Windows8 greatly influenced the world view of the personal account designer. Very.

Functional

working with teaser networks - searching by title and description of the teaser, searching by source and destination links. Top landing pages and domains with distribution by networks and countries.

Design and interface

The service is definitely very nice. Of course, after that any site will seem nice, but there’s really nothing to complain about here: a neat home page, harmonious colors, normal icons and fonts. Of course, a personal account with tiles against this background makes you smile, but it’s even more fun. But maybe the whole point is that we just like colorful tiles.
The interface also leaves no questions. The icons on the left, the general structure of the page and the features from the demo reminded us a little of Segmento Target, which we also tested not long ago – but you really can’t come up with much new here. In general, the service is clear and convenient. As is already customary in our editorial office, we sat a blonde woman on a chair, who has no idea about arbitration, and asked her to poke her. She liked the fact that “everything is immediately visible”: no matter what category you are in, there is a lot of related data available to you, and you can immediately go to another section to see all the details. Read more about our user experience below.

Lots of beautiful graphs are always good!

The publisher shows, but the arbitrator must draw the conclusions.

Publer is a tool for monitoring competitors' advertising. With its help, you can monitor advertising posts and look at fresh ideas and creatives that are currently in use. This monster is constantly evolving and acquiring new functions and capabilities. For this, the developer of the publisher Wildo service asks for an appropriate payment - 3,000 rubles per month. Without question, this is an absolutely reasonable cost for the capabilities of Publer, but what if you are a beginner affiliate marketer or marketer and you simply don’t have this money? That's right, you need to take out a loan and still buy access, you need to find free analogues!))

Previously, when traffic was cheap and flowed like a river into the hands of arbitrators (even without analytics they were leaked, that was the case), many teams and companies specializing in traffic arbitrage developed their services for monitoring advertising, and even gave free access to everyone. But now most of these services do not work, they simply evaporated along with the hype that was around arbitrage.

Thus they have sunk into oblivion:

The domain redirects to the Advancets service, which by the way is now the main competitor of the publisher, it is also paid but costs 2599 rubles per month, and if you pay for half a year it’s already 2099 rubles and allows you to do everything the same. Compare for yourself, there is and, go in and test both, then by the way, write in the comments which is better.

This is information for reference, now to the point.

Free analogues

To select communities and Instagram accounts for advertising, I recommend the following services:

Let's sum it up

It is quite possible to do without a publisher, using analogues; often, when using several tools, you can get even more interesting and complete results.

To facilitate setting up and testing targeted advertising on social networks or teaser network campaigns, there are services and. Well, if you are interested in context, then take a closer look at the advertising robot from PromoPult. With their help, you can find out which teasers are the most published and, therefore, profitable, and based on this data you can create your own.

Another benefit of using the services is choosing a currently sold product for your own advertising campaign.

Both have a Demo version, but it does not fully demonstrate their capabilities. You can try it to get acquainted and check, and decide whether you need these tools in full or not, or you can continue to use limited functionality.

Paid version adsdock it will cost $69 per month, and advances from $39.

View competitors' ads in AdsDock.

By clicking on the “eye” icon, you can see the statistics of impressions by age targeting, which will significantly reduce the time for determining the age of the target audience.

And when you click on the picture, all teasers with a similar picture, but different texts, open.

All teasers are divided into categories. I won’t write about “new” ones, everything is clear, the “popular” category contains ads with the largest number of impressions, and the “stable” category contains those that have been running for a long period of time and, one can assume, generate profit.

There is also a filter by time and a combination for analyzing ads “stable” - “7 days” suggests itself. Unfortunately, conversion statistics adsdock does not and does not make it possible to determine the most effective teasers, but by looking at competitors’ advertising materials and statistics by age, you can create your own teaser blocks taking into account pictures and texts, and direct impressions to the desired age groups.

Monitoring competitors' advertising in Advancets.

There is more advanced functionality here. Depending on the selected tariff (the first column is a free tariff, the second and third are paid), it provides:

After registering with Advancets, you are assigned a personal manager who will answer all your questions regarding working on the site.

Another benefit of AdsDock and Advancets is the ability to select offers for your work by analyzing competitors’ campaigns. We just look at what they advertise, for example, on VK, go to the offer’s website, evaluate its landing page, find the offer in CPA networks, look at the conditions and parameters, etc.

View teasers and posts in Pabler.

Another service for monitoring advertising posts and teasers of competitors on social networks VKontakte, Odnoklassniki, Instagram and teaser networks is . There is a demo account, but also with a limitation on the number of ads analyzed, but this is enough to get an idea of ​​what and how it is moving at the moment.

Click on the selected advertising platform and see the results. If there are interesting solutions in terms of marketing, take note and apply them in your advertising materials. You can copy and improve teasers, but it is advisable not to use copies - the return will be low.

If you want to monitor your competitors in mobile advertising and find out what ad formats and what targeting your competitors use to set up profitable campaigns -